For the second time this year and with the participation of ITB Berlin, IPK International conducted a special survey on international travel behavior in times of Corona. The evaluation of the German market revealed the following interesting results:…
How to convince new audiences to book direct
“Our challenge was, ‘how do we quickly speak to a new audience that we’re not used to?'” This experience, shared by Brian Gore of The Set Hotels at last week’s Direct Booking Masterclass, is no doubt one felt by many hoteliers since the start of the…
The 2020 Hospitality and Tourism Trends That Will Likely Stay in 2021 and Beyond
The COVID-19 pandemic had made an unprecedented impact on the global economy in 2020. The good news is the long-waited COVID-19 vaccines will soon become available. Let’s hope that the coronavirus will disappear soon as we enter the New Year. Lookin…
Hyper-personalized, Fully-automated, and Real-time Omnichannel Marketing Through Open Customer Data Management Platforms Will Shape the Future of Hotel Marketing
Next generation CRM solutions in the hotel industry should not only reduce complexity for marketing managers, but also increase the ROI of campaigns. By introducing fully automated, score-based marketing campaigns in real time, your CRM solution can…
Revenue managers who play a pivotal role in demand generation will transform their careers
The coronavirus pandemic has created one of the most turbulent periods in the history of the hotel sector. But as properties and chains attempt to recover from the devastating impact of having far fewer numbers of guests, many are considering new st…
72-hour Quarantine-Free Journeys Will Revive International Business Travel
London, UK – International business travel could restart if agreement is secured to safeguard journeys of up to 72-hours free from quarantines, says the World Travel & Tourism Council (WTTC). The joint recommendation for the short stay exemption com…
The Londoner Announces April 2021 Opening
THE WORLD’S FIRST SUPER BOUTIQUE HOTEL IN LEICESTER SQUARE. As some of the most prolific players in the London hospitality scene, Edwardian Hotels London has not slowed in their quest to launch The Londoner, at a time when the industry needs it most…
Preferred Hotels & Resorts Announces 15 New Openings for 2021
NEWPORT BEACH, CALIFORNIA – Preferred Hotels & Resorts, the world’s largest independent hotel brand, will celebrate 15 new openings within its global portfolio throughout 2021, with each of these distinct new destinations offering genuine hospitalit…
Tapping into the Next Normal of the Remote Workforce
With no clear end to the COVID-19 craziness, many companies are considering permanent work-from-home policies. While this may be troubling news for commercial real estate owners, there is an opportunity for hotels to capitalize upon this post-pandem…
Q&A part 2: Why is Service Culture important?
As EHL Advisory Services would have you know, “developing a Service Culture is an imperative”. But what is it that makes service culture so important? What defining factors and repercussions of a service culture make it indispensable in businesses a…