Autumn Offers Worth Driving For

This is the summer for staycations. With group, convention and most corporate travel in stall mode due to COVID-19, you will need strong programs in place to motivate leisure guests from now-critical drive markets to continue to book with you throug…

Does It Matter How You Refer To Your Customers?

What do you call your customers? Do you call them “customers”? Maybe you call them clients, members, guests, patients, residents… the list can go on and on. Some people say that the term “client” implies a long-term relationship. Isn’t that what you…