10 Ways Hotels Can Increase Direct Bookings in 2025

The way hotels sell their rooms has come a long way. From basic reservation systems to sophisticated guest preference tracking, to the rise of OTAs, and the subsequent shift towards a ‘direct-first’ mindset amongst independent hoteliers, the industry has continuously evolved to keep up with technology and ever-changing consumer trends. Now, the question is: what’s next? As the digital landscape continues to evolve, how can hotels build on this progress, continue growing their direct business, and create even more meaningful guest experiences? Keep reading this article to find out.

Global Travel & Tourism is Strong Despite Economic Headwinds

Against a backdrop of economic uncertainty, the World Travel & Tourism Council’s (WTTC) latest research shows that global Travel & Tourism is projected to grow strongly this year, reaffirming its role as cornerstone to major world economies, as travellers are expected to spend more than ever before.

Hilton is Streamlining Business Travel Payments by Making it Easier to Go Cardless

Today, Hilton, a leading global hospitality company, is advancing the business travel industry as the world’s first hotel group to automate the integration of virtual card payment details into its property management system. This technology will be implemented in thousands of Hilton properties globally, creating a more efficient and secure experience for business travelers and corporations around the world.