Category: Recent News

Below is a summary of an interview by phocuswire.com with Accor’s chief business, digital and tech officer, Alix Boulnois. Accor, which operates more than 5,500 properties worldwide, is in the midst of a significant digital transformation that spans distribution, direct channels and loyalty. Chief Business, Digital and Tech Officer Alix Boulnois leads these three pillars, tasked with boosting Accor’s revenue while lowering distribution costs for hotel owners.

Novotel Hotels and Paris Saint-Germain (PSG) have unveiled an exciting new initiative, the Novotel Legendary Rooms. This innovative project brings to life the legacies of iconic PSG players through immersive hotel rooms located in flagship Novotel hotels worldwide. Each Legendary Room offers an unparalleled blend of bespoke design, digital interaction, and memorabilia, celebrating the unique stories of these football greats.

Nobu Hospitality, the globally recognised luxury lifestyle brand, has unveiled plans for a landmark development in Manchester, featuring a hotel, restaurant, and the UK’s first Nobu-branded residences. In partnership with leading, award-winning property developer Salboy, the project – currently named Viadux 2 – will introduce the Nobu Hotel Manchester as the tallest building outside London, standing at 246 metres. This development will bring the brand’s signature blend of luxury hospitality and world-class dining to the heart of the city. The Viadux 2 project represents a £360 million property development in a prime Manchester city centre location, subject to a positive planning outcome this spring.

The branded residences sector is experiencing unprecedented global growth, with Asia emerging as a dominant force. In response to the increasing demand for insights, partnerships, and investment opportunities in this thriving market, The Bench, organisers of Future Hospitality Summit, in collaboration with C9 Hotelworks, are launching the Branded Residences Forum – Asia.

The EHL Hospitality Business School Food and Well-being Trend Report spotlights how changing consumer priorities—greater health awareness, environmental challenges, and shifting cultural expectations—are transforming the role of food in our lives. More than mere sustenance, food today is viewed as a driver of holistic well-being, embracing both the pleasure it provides (hedonia) and the sense of purpose, connection, and health that underpins it (eudaimonia).

HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, shares a first glimpse into MarketHub Europe 2025, scheduled from April 1 to 4, 2025, in the Algarve, Portugal. Hosted at Tivoli Marina Vilamoura Algarve Resort, part of Minor Hotels, this invitation-only event will convene industry leaders for discussions, insights, and networking opportunities that will shape the future of travel and tourism.

It goes without saying that for the past few years, Artificial Intelligence (AI) has been the hot topic in the world of technology, and it’s hard to spend even a few minutes on LinkedIn or at a conference without encountering conversations on how it is going to change the world. However, for all of the times I’ve encountered the term “AI” in passing, mentions of “Citizen Data Science” pale in comparison. I believe that understanding and embracing Citizen Data Science will be essential for industries like hospitality as they work to successfully integrate AI and leverage it for effective business decision-making.

Rebranding is fun—on paper. New logos, fresh color palettes, a shiny website, and a fancy style guide. But in a complex multi-product environment, it is a system designer / engineer job not a graphic design job. Here are some of the key takeaways from one of the hotel tech industries most complex and thorough rebrands ever done.

Purchased by the Inwood Hotels group in 2023, this long-standing 5-star establishment and member of Relais & Châteaux, has been transformed to welcome or welcome back fans of the Cap d’Antibes as of spring 2025.

Accor, a world-leading hospitality Group, today announces its global loyalty and reward program, ALL, has welcomed its 100 millionth member demonstrating its attractiveness and rapid growth. One of the top-performing loyalty programs globally, ALL provides exclusive access to hotel rooms at the best price, unique experiences, and an all-in-one booking platform designed to enhance premium and lifestyle experiences both during and beyond the hotel stay. Its mission is to boost traffic and direct revenues for hotel owners while providing unrivalled choice to Accor guests and empowering members to live passionately through varied rewards, services, and experiences.