Why Your Hotel’s TikTok Isn’t Working (And How to Fix It)

Is your hotel taking advantage of TikTok’s massive reach? With over 1 billion active users, TikTok is changing how people discover new travel destinations, hotels, and experiences. It’s no longer just a platform for dancing—it’s a powerful marketing tool for hotels looking to connect with travelers in a fun, engaging way.

UN Tourism Opens Regional Office for the Americas in Rio

The new Regional Office will focus on strengthening investment promotion. One of its first key outcomes will be a set of guidelines aimed at boosting green investments, recognizing the importance of biodiversity for tourism in the Americas. The Rio Office will also develop a strategy for the technical training of young people, equipping them with the professional skills needed for the sector’s growth throughout the region.

STR Weekly Insights: 23 February – 1 March 2025

U.S. revenue per available room (RevPAR) swung back up 3.1%, following the rollercoaster pattern seen since the start of the year. One difference in the most recent week was that average daily rate (ADR) was the only driver, advancing 2.7% while occupancy was basically flat at -0.2 percentage points (ppts). The previous four “up” weeks were the result of both ADR and occupancy gains.

2025 spring travel trends revealed

Around the world, travelers are proving that spring break isn’t just for students. Fueled by the desire to prioritize self-reflection, immerse in cultural events and spend quality time with family, travelers are exploring destinations all around the world this spring, from breathtaking beaches in Ubatuba, Brazil, and Punta Cana, Dominican Republic to charming European cities Basel, Switzerland and Cologne, Germany1.

6 creative yield management strategies for spas, hotels & resorts

Effective yield management isn’t just about dynamic pricing (as much as we do love dynamic pricing). It’s about optimizing revenue in ways that enhance the guest experience. By leveraging innovative strategies, spas, hotels, and resorts can maximize revenue across multiple touchpoints without resorting to discounting, which can damage brand reputation and erode profitability. Here are some creative yield management approaches that go beyond conventional demand-based pricing models.

Educating for Impact: Advancing Sustainability via Innovative Pedagogy

Innovative pedagogy provides a framework for thinking and processing information that drives successful, sustainable practice. By 2030, the United Nations requires that all learners acquire the knowledge and skills needed to promote sustainable development. As the world becomes more sustainability-conscious, higher education plays a key role in delivering education for sustainable development. The purpose is to equip students with the skills, competencies and behaviors essential for raising awareness and promoting the development of a more sustainable future.

[Podcast] The Prosperous Hotelier Book – What It’s All About

The Prosperous Hotelier shows you not just how to get comfortable with the numbers, but how to dance with them. Inspirational, educational and chock full of tips and tricks to familiarize yourself with the inner workings of the hospitality industry. In this POD we review some of the key parts of the book. Enjoy!

Is social media a viable distribution channel in hospitality?

According to Skift’s State of Travel 2024, social media is the preferred online source for trip planning for 32% of travelers, ahead of official sites, Google, review sites, travel influencers, offline sources like friends and family, etc. Stelico Consulting Group survey found out that 76% of US luxury travelers selected a hotel brand, cruise line, or airline based on social media.