In 2024 Expedia spent on marketing $6.8 billion, which represents 49.6% of revenue, while Booking Holdings spent $7.3 billion which was 31% of revenue. These two mega OTAs spent on marketing a total of $14.1 billion. In total, last year the two mega OTAs spent on marketing $14.1 billion
Cendyn goes bold with AI across hotel analytics platforms
Cendyn, a global integrated hotel technology company, has advanced its business intelligence solutions with AI-enabled analysis to deliver hotels smarter data with practical commercial insights.
IDeaS Unveils Groundbreaking API Developer Portal to Revolutionize Partner Integrations
IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, today announces the launch of its cutting-edge API data integration developer portal. This innovative platform is set to transform the hospitality technology landscape by enabling faster, more efficient data integrations and fostering unparalleled collaboration among technology providers across the ecosystem.
Why Brand is Everything in the Age of AI
In an era where artificial intelligence is rapidly redefining business landscapes, one fundamental truth remains unchanged: brand is everything.
Collegio alla Querce, Auberge Resorts Collection Debuts in Florence
After an inspired renaissance of its own, Collegio alla Querce Auberge, once a cherished educational institution, marks the first Italian property for Auberge Resorts Collection.
UN Tourism Completes Official Visit to Bulgaria and Welcomes Hristo Stoichkov as New Ambassador
The UN Tourism official visit, led by Secretary-General Zurab Pololikashvili, was welcomed by Prime Minister Rosen Zhelyazkov for an official visit that included high-level meetings with the Ministries of Tourism and Foreign Affairs. Meetings focused on how UN Tourism can support the further growth and diversification of Bulgaria’s tourism sector, most notably through the development of cultural, culinary and wine tourism. In an official meeting with President Rumen Radev, both parties focused on supporting tourism education and growing investment into the sector, with UN Tourism committed to publishing guidelines for international investors.
IHG Hotels & Resorts debuts Garner brand in the UK
IHG’s midscale conversion brand, Garner hotels, has rapidly expanded since launching in 2023 with more than 117 hotels now open or in the pipeline.
Nothing Artificial About It: AI has Found Its Place in Wellness
With so much to worry and wonder about these days, the widely publicized, albeit imagined scenario that sees artificial intelligence one day becoming so darn smart that it destroys all of humanity is probably not top-of-mind for most wellness seekers. Instead, those in the know should be contemplating the many ways that AI has turned the page to a new chapter of personal health management, and how they can take advantage of technological advancements to reach their desired state of wellbeing.
GuestRevu unveils customisable AI-powered management response tool
In the ever-evolving hospitality landscape, guest feedback remains as important as ever. Travellers rely on reviews when choosing where to stay, and hotels that respond quickly and professionally to guest feedback reap a multitude of rewards. However, managing reviews efficiently and effectively at scale is a time-consuming task. Hoteliers looking for ways to save time and improve the quality of their online review responses will therefore be pleased to learn that hospitality’s #1 guest feedback solution has now introduced AI-Powered Management Responses.
LodgIQ Appoints Pascal Schubert as VP Business Development Europe to Drive Growth and Innovation in Hospitality Revenue Management
Sunnyvale, CA, March 3rd, 2025 – LodgIQ, a leading provider of AI-driven revenue management solutions for the hospitality industry, has announced the appointment of Pascal Schubert as VP Business Development Europe. With extensive experience in hotel technology and business development, Schubert will play a key role in expanding LodgIQ’s presence and driving innovation in revenue optimization strategies for hoteliers worldwide.

