Category: Recent News

In this week’s episode of the Hotel Moment podcast, Kurt Bjorkman, Chief Operating Officer at The Ranch at Laguna Beach, joins Revinate CMO Karen Stephens to challenge hoteliers to do a double-take when it comes to assessing the value of their hotel amenities.

Spring is an exciting season for travel. There are lots of opportunities for hotels to attract spring breakers, families on vacation, and travelers looking for a warm-weather escape. With social media playing a critical role in travel planning and decision-making, now is the perfect time for hotels to refresh their content strategy.

As demand improves for most hotels, the volume of incoming sales leads for groups, events, and functions continues to increase, especially with the ever-increasing number of online platforms for planning events and meetings. These days, with a few strokes at a keyboard or taps on a smartphone, one planner’s RFP immediately sends 10 or more salespeople scrambling to reply. Here are some essential “best habits” from Kennedy Training Network’s hotel group and event sales training workshops and conference presentations to help everyone embrace new sales habitudes for a new sales habitat.

GREENVILLE, S.C., February 27, 2025 — With a people-first philosophy and a culture that inspires loyalty, Hospitality America is strategically selecting its leadership team to support growth, build market share, and stand out in some highly competitive markets. The Element by Westin Charleston Airport, Embassy Suites Greenville Downtown Riverplace, Hampton Inn & Suites Greenville Downtown Riverplace, and Home2Suites Asheville Airport have each named new executive hires, while the third-party management company rewards exceptional performance with a corporate director of revenue strategy promotion.

MARKHAM, ONTARIO, February 27, 2025 — Today’s hoteliers are often concerned that usability, flexibility, and simplicity are sacrificed in the push to adopt new technology or adapt to changing market pressures and guests’ demands. However, users of Maestro PMS, the leader in All-In-One cloud hosted, private cloud and on-premises property-management systems for independent hotels and luxury resorts, are saying just the opposite, calling the solution robust yet simple to use. Technology doesn’t need to be minimized to be comprehensible. Rather, it just needs the right development team; mobile and contactless tools; service and support channels; open APIs and partner integrations; and versatile training and education to enable users to tackle tasks efficiently and intuitively, preventing them from becoming overwhelmed.

Flywire Corporation (Flywire) (Nasdaq: FLYW) a global payments enablement and software company, announced that it has acquired Sertifi, a vertical software and payments platform digitizing hospitality-specific workflows and associated payments. The acquisition is expected to build on Flywire’s existing Travel payments business by adding a new product category that has scaled adoption among some of the world’s largest hotel brands. Sertifi’s hospitality-specific integrations give Flywire immediate access to new subsegments of the global travel industry and they are expected to create additional value for Flywire’s extensive client roster. Sertifi has a successful track record of digitizing hotels’ workflows around events and group booking sales, and a solution that Flywire is expected to scale internationally by leveraging the strength of Flywire’s global go-to-market and partnership expertise around the world. Flywire acquired Sertifi for $330 million funded by a combination of cash a…

Grab your racquets and raise a glass—Lure Agency is officially teaming up with Saddlebrook Resort in Tampa, Florida

The email marketing landscape is undergoing a seismic shift with Apple’s iOS 18 update. If you’re a marketer, your carefully crafted email strategies will face new challenges – and opportunities. Let’s dive into three game-changing features that will reshape how your guests interact with your emails.

The title may be a bit misleading. You don’t want to be a victim of a farce. You want to experience a positive force. Before I go further, let’s give a shout-out to one of our Shepard Letter subscribers, Joe Emmet of Empire Marketing, who suggested the title, which activated the creative force that led to this article.

According to guest evaluations, the best hotel in Bulgaria for 2024 is the five-star Voya Beach Resort in Sveti Vlas, closely followed by Kashmir Wellness and Spa (Velingrad) and the Grand Hotel Millennium Sofia.