If you’ve been working in any B2C industry for the past 10 years, you’ve now heard the term “influencer marketing” (and probably rolled your eyes) more times than you can count. The number of online influencers in every B2C industry, in every corner of the world, has skyrocketed – especially post-COVID, as more people started looking for ways to earn income remotely.
Smarter Stays: The Digital Transformation of Hotels
Shiji’s Insights Podcast invited Beatriz Heras, Head of Digital Transformation, Operations, and New ICT Projects at the Instituto Tecnológico Hotelero (ITH), to join Florencia Cueto and discuss the ongoing digital evolution in hospitality, providing valuable insights into the role of innovation in modern hotel operations.
Hyatt Centric Brand Expands Its Global Presence with New & Upcoming Hotel Openings
The Hyatt Centric brand, highlighted by a global portfolio of vibrant hotels with culturally immersive experiences and spaces, celebrates its continued expansion in popular hubs that place guests and World of Hyatt members in the heart of the action so they never miss a moment of adventure. In 2024, the brand saw unprecedented growth, with hotel openings in a few of the world’s most exciting cities, including Cairo, Egypt, Shanghai, China, San José, Costa Rica, Santo Domingo, Dominican Republic and more.
Essential hotel tech for general managers
The role of a hotel general manager is among the most demanding in hospitality. From ensuring the financial health of your property to maintaining staff morale and exceeding guest expectations, the sheer breadth of responsibilities is immense.
Global hotel performance remains resilient
Despite another challenging year in many respects, the global hotel industry remained resilient in 2024. Through November, global hotel demand reached a staggering 4.8 billion room nights, 102 million more than 2023, resulting in Revenue per Available Room (RevPAR) growth of 3.7%. Resort and leisure-heavy markets, which were generally the first to recover following the Covid-19 pandemic, have started to see some normalization in demand. By contrast, demand for urban markets has accelerated significantly. Slowing supply growth combined with the return of group, corporate and international travel should fuel 3% to 5% global RevPAR growth in 2025.
London Hotel Market Spotlight 2024
OVERVIEW
Influencer marketing can help tourism industry mitigate waste, pollution
UNIVERSITY PARK, Pa. — Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, according to a new study from researchers in the Penn State School of Hospitality Management.
The Hôtel Barrière Le Majestic Cannes Unveils Its New Decor by Isabelle Stanislas
For close to a century now, the Majestic has been the epitome of excellence and elegance along the Croisette. This legendary palace-hotel, which has been witness to the full glamour of Cannes over the decades, has undertaken an ambitious programme of renovation, spearheaded by the creative vision of architect and interior designer Isabelle Stanislas.
The Hospitality Industry Tipping Point – 40 Years in the Making
The hospitality industry has been inundated with technology solutions promising to free hotel brands from the constraints of legacy systems and elevate the guest experience. For years, the message has remained the same: “Invest in cutting-edge technology and automation, and you’ll empower your staff to focus on what truly matters—the guest.” After all, technology should be an enabler rather than a barrier to real-world connections.
6 Lunar New Year campaign examples you need to see
Prepare for the snake – the Year of the Snake, to be exact! It’s time to get your guests ready for the celebration. Luckily, there are plenty of ways to do this with email campaigns.

