Letter to Guests from CEO of Deutsche Hospitality

Dear guests, The health and safety of our guests has been part of our service promise since the establishment of our hotel company, and their protection has been one of our fundamental principles for 90 years. We are aware of this great responsibili…

The First Rule of Coronavirus: Don’t Panic

The number-one thing to keep in mind, according to Timothy Wiersma, founder and principal of Revenue Generation LLC and chair of HSMAI’s Revenue Optimization Advisory Board: Don’t panic. Wiersma shared some additional advice for revenue professional…

How Hoteliers Can Get Over the Coronavirus

It’s still early, but the impact has been swift and pernicious for the hospitality industry as travel has come to a standstill, drying up occupancy and throwing a wicked curveball to revenue and accentuating expenses, which in turn will cast a pall …