UN Tourism and Lithuania Partner to Boost Innovation and Visibility

UN Tourism and the Ministry of the Economy and Innovation of Lithuania have agreed on a shared vision for tourism development in the country for the period 2025–2027. In addition to accelerating digital transformation, innovation and investments in the sector, the strengthened partnership will also focus on governance and destination management to ensure the continued growth of Lithuanian tourism.

What Can Companies Do to Improve Generation Z Retention?

Generation Z is making headlines as it replaces millennials as the youngest generation in the workforce and introduces its own perspectives and approaches to work life. According to the United States Department of Labor, Gen Z accounts for almost one-fifth (18%) of the labor force, surpassing baby boomers. That number is expected to grow as more individuals from this generation graduate from college and enter the workforce.

How Hotel CRM & CDP Drive Success in Direct Bookings

The hospitality industry is at a crossroads. As hotels grapple with rising operational costs and intensified competition from Online Travel Agencies (OTAs), the need to strengthen direct booking channels has never been more pressing. According to h2c’s 2024 study, “The Direct Booking Acceleration,” the key to thriving in this landscape lies in harnessing technology to foster guest loyalty, streamline operations, and enhance the booking experience.

Accor and ISH Partner to Build India’s Next Generation of Hospitality Leaders

Accor, a global leader in hospitality, has signed an MOU with the Indian School of Hospitality (ISH) to create a structured pathway for future hospitality leaders. This collaboration establishes a specialised Postgraduate Programme (PGP) in Sales and Revenue Management, ensuring Accor has access to a highly trained, business-ready workforce aligned with its growth strategy in India.

European Hotel Managers Association’s 51st AGM in Warsaw Focuses on Innovative Leadership in the Hospitality Industry

The European Hotel Managers Association (EHMA) convened its 51st Annual General Meeting (AGM) in Warsaw, Poland, from March 28 to 30, 2025. The event brought together senior hospitality leaders and general managers from Europe’s top luxury and premium hotels. Titled “Hospitality by Design,” the gathering focused on the transformative role of innovation, sustainability, design, and leadership in shaping the future of hospitality across Europe.

How a Travel Downturn Could Shape the Future of Hotel Operations

The hospitality industry, like much of the global economy, is facing an uncertain road ahead. From fluctuating tariffs and inflation to wavering consumer confidence and international travel slowdowns, macroeconomic forces are pressuring our sector in 2025. While the word “recession” remains speculative, the signs of a travel downturn are present – and hoteliers must prepare accordingly.