Category: Recent News

Aethos, Europe’s fastest-growing hospitality brand and members’ club, is set to make a bold entrance into London this summer. The highly anticipated acquisition of the Nobu Hotel London Shoreditch building by Limestone AG marks a new chapter for Aethos, bringing its signature blend of vibrant culinary concepts, well-being, and community-driven hospitality to one of the capital’s most dynamic neighbourhoods.

The London-based, global hospitality brand has 23 operating hotels across 16 buzzing cities and airports around the world. With 11 hotels in the pipeline due to open in the next 24 months, the brand plans to double its portfolio to 15,000 rooms globally by 2030.

“Nature nomads”, travelers in pursuit of natural environments and off-the-grid experiences, are embracing the spirit of Earth Month by exploring rural destinations and immersing themselves in the great outdoors. These adventurers are seeking spring nature events like wildflower blooms and animal migrations, exploring destinations immersed in nature, and tapping into the “cowboy-core” trend by flocking to remote listings in the countryside.

Underscoring the increasing demand for value-driven accommodation, Four Points Flex by Sheraton is the company’s fastest growing brand in Europe.

One year after the American Hotel & Lodging Association (AHLA) and the Hotel Association of Canada (HAC) united to co-own and operate Green Key Global to advance sustainability in the hospitality industry, Green Key Global, a leading sustainability certification body for hotels, is proud to announce the launch of Green Key Ready. This new entry-level solution provides hotels with a structured, accessible and cost-effective first step toward full Green Key Eco-Rating certification.

As hotels continue to climb towards pre-pandemic staffing levels, they are also leveraging new tools and technologies to grow and retain their workforces and meet the rising expectations of their customer base, according to a new report released today by the American Hotel & Lodging Association (AHLA).

Sofitel Legend The Grand Amsterdam, an icon of Dutch history and luxury hospitality, is set to undergo an extensive refurbishment, reaffirming its status as one of the world’s most prestigious hotels. Led by renowned award-winning French designer, Pierre-Yves Rochon, this transformation will honor the hotel’s rich Dutch heritage, preserving its listed historical elements and seamlessly integrating contemporary elegance with a French zest. The result will be an enhanced guest experience reflecting the aspirations of modern luxury travelers.

In the modern hospitality tech stack, hotel booking engines and reservations systems are often bundled together—but functionally, they serve different roles, interface with different users, and offer different strategic value. For hoteliers evaluating solutions or optimizing operations, understanding these differences isn’t just academic—it impacts how you drive direct revenue, integrate your systems, and manage your guest journey end to end.

By now, hoteliers aren’t just talking about personalization—they’re actively rolling out new strategies to make it happen. In 2025, personalization is the baseline. Guests expect experiences tailored to them—and the hotels that deliver are already seeing the payoff.

Aimbridge Hospitality EMEA has experienced strong growth in the first quarter of 2025, signing nine new properties and adding over 1,300 guestrooms to its portfolio.