10 Hotel Social Media Myths: DEBUNKED

The hospitality industry is fiercely competitive. In a world of online travel agents and review sites, it’s more important than ever for hotels to stand out. And where better to do that than on social media?

The Ruby Group Expands in Germany with Landmark Project in Berlin

The Ruby Hotels brand, founded by CEO Michael Struck, continues its European expansion with a major new project in Berlin, seamlessly combining Lean Luxury design with a carefully restored landmark building. The conversion of the former hotel property at Kurfürstendamm 227 will introduce a 375-room Ruby Hotel spanning floors 5 to 11, with vibrant public areas on the 3rd floor and a rooftop terrace on the 12th floor, offering panoramic views over Berlin’s famous shopping and cultural boulevard.

Hyatt Centric expands global footprint with new openings

The Hyatt Centric brand saw growth in 2024 with openings in destinations such as Cairo, Shanghai, San José, and Santo Domingo. Building on this success, the brand plans to add over 35 new hotels by 2028, expanding its portfolio by 50 per cent and reaching over 100 hotels globally by 2029. This expansion is expected to include significant growth in Asia-Pacific, with a 75 per cent increase in the region’s footprint, alongside new openings across the Americas, Europe, and the Middle East.

Guest Experience Trends Shaping 2025 and Beyond

Hotels across the globe made a remarkable recovery in 2024, reaching a record-high contribution of $11.1 trillion to global GDP. But beyond the numbers, what’s driving this transformation? Hospitality is evolving fast, with guest expectations, AI-driven insights, and online reputation management reshaping the landscape.

Eleven game-changing trends & topics that defined ITB Berlin 2025

In a world of dynamic change, the international tourism industry remains on course. At the close of ITB Berlin 2025, the travel world presented itself in an optimistic mood and robust shape. The order books of most companies are well-filled, and global travel demand has not been this high in a long time. At the same time, the industry is facing a series of complex challenges and tasks that require new strategies and ways of thinking. The need to invest in one’s own IT infrastructure, the challenges of sustainable business practices, the opportunities offered by artificial intelligence, and the search for suitable personnel require decisive answers and new concepts. Eleven trends and insights from ITB Berlin 2025 that will occupy the travel world in the coming months – and beyond.