First booking with an OTA? The next one should be yours

As a hotel or resort operator, you’ve likely been pricked by the double-edged sword of online travel agencies (OTAs). Although they garner attention for your property and bring in first-time guests, they’re also costly—both financially and in terms of customer relationships.

Why reps and warranties in France are essential when selling a hotel

The bedrock of any hotel transaction, representations and warranties (“reps and warranties”)1 offer protection to the buyer by guaranteeing that a business’s assets and liabilities conform to the statements of fact made by the seller. Here, we outline the key points and strategies for successfully negotiating reps and warranties when selling a hotel.

‘Hospitality Vibes’: Human Interaction at the Heart of the Industry

Societal changes, COVID-19, talent shortages and digitalization have created a perfect storm for the hospitality industry. The pressing question now is how to exit this storm and reinvent new value propositions for the industry and its stakeholders. Could hospitality be on the verge of developing a higher purpose simply based on its innate DNA?

Virtuoso Reports Another Record-Breaking Year at Its 2025 Continential Europe Forum

Virtuoso, the leading global network specialising in luxury and experiential travel, hosted its 2025 Continental Europe Forum this week at Mandarin Oriental Palace, Luzern. From 19-21 March, the Forum brought together over 90 attendees, including owners and managers from Virtuoso’s travel agency members across Continental Europe along with preferred partners from around the world.

longitude

If you own or operate a hotel, what business are you in? If you answered “the hotel business,” you might already be losing ground. The best hotels—the ones with deep loyalty, cultural relevance, and undeniable pull—aren’t just selling rooms. They’re selling stories.