In 2025, social media isn’t just a tool—it’s one of the main pillars of a hotel’s marketing strategy. Worldwide, 35% of travellers now use platforms like Instagram and TikTok for inspiration. With over 80% of people active on social media, your hotel’s digital presence can make or break your bookings. The numbers don’t lie—hotels leveraging social platforms see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin. How do you hook travellers scrolling at lightning speed? How do you turn a double-tap into a confirmed stay
AI in Hospitality: How Smart Technology is Redefining the Guest Experience
The best hospitality experiences don’t just happen – they’re designed. And increasingly, artificial intelligence (AI) is playing a central role in shaping the way hotels anticipate and meet guest expectations.
Italy Market Outlook 2025
As global tourism rebounds, Italy stands out as one of the most attractive hospitality investment markets in Europe, surpassing pre-pandemic levels in both visitor numbers and ADR growth. Unlike Spain, where investment is spread across resort-heavy markets, and France, where high barriers to entry limit new projects, Italy offers a diverse range of opportunities from luxury city hotels in Rome and Milan to ultra-exclusive resorts in emerging destinations like Taormina and Lake Como.
Trends and Applications of Capitalization Rates and Room Revenue Multipliers for Limited-Service Hotels
This article provides an overview of capitalization rates and rooms revenue multipliers, as well as a summary of recent trends for these metrics and their role in the valuation of limited-service hotels. U.S. Hotel Appraisals and HVS continually track capitalization rates and rooms revenue multipliers for limited-service assets on which we consult.
From Kitchen To Table: Robotics Is Reshaping Hospitality
Let me paint you a picture of a typical modern restaurant experience. You and your family sidle up to the hostess stand. Instead of greeting you warmly, the greeter holds up an index finger, telling you to wait. They are busy on the phone, coordinating a DoorDash delivery.
European hotels see values rise despite seismic geopolitical shifts, according to latest Hotel Valuation Index
Hotel values across Europe showed a steady 2.0% increase in 2024 helped by lower interest rates, modest gains in RevPAR and consistent demand for European travel from international visitors, according to this year’s Hotel Valuation Index (HVI), by global hotel consultancy HVS.
Revenue Management Tongue-Twisters. Do you have what it takes?
We do LOOOOOVVVEEEE our acronyms, no? ADR, RevPAR and to anyone outside the industry it feels like we are speaking in tongue. Well, we kinda are.
Shiji’s New Era Unveiled at ITB Berlin
Shiji’s presence at ITB Berlin was more than just a showcase—it was a statement. Kevin King, CEO of Shiji International, took to the stage and on LinkedIn Live to unveil Shiji’s bold new brand identity, Day and Night, marking a transformative shift in how the company supports the hospitality industry. More than just a rebrand, Day and Night is a powerful statement—solidifying Shiji’s role as a steadfast, 24/7 technology partner for an industry that never sleeps. This unveiling wasn’t just about change; it was about redefining the future of hospitality technology.
Lodging Interactive Announces 2024 Hotel Christmas Tree Competition Winner
Once again, it was a very close race, as hotels around the world battled it out for Lodging Interactive’s third annual Instagram Hotel Christmas Tree Competition, which aimed to support local hotel charities. The stakes were high, and the competition was fierce, but in the end, only one could come out on top—the Hotel David Whitney.
Nothing Has Changed in Customer Service … And Everything Has Changed in Customer Service
With all the talk of AI, ChatGPT and more, I’m often asked when interviewed, What’s changed in customer service?

