Social Media Matters More Than Ever

In 2025, social media isn’t just a tool—it’s one of the main pillars of a hotel’s marketing strategy. Worldwide, 35% of travellers now use platforms like Instagram and TikTok for inspiration. With over 80% of people active on social media, your hotel’s digital presence can make or break your bookings. The numbers don’t lie—hotels leveraging social platforms see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin. How do you hook travellers scrolling at lightning speed? How do you turn a double-tap into a confirmed stay

Italy Market Outlook 2025

As global tourism rebounds, Italy stands out as one of the most attractive hospitality investment markets in Europe, surpassing pre-pandemic levels in both visitor numbers and ADR growth. Unlike Spain, where investment is spread across resort-heavy markets, and France, where high barriers to entry limit new projects, Italy offers a diverse range of opportunities from luxury city hotels in Rome and Milan to ultra-exclusive resorts in emerging destinations like Taormina and Lake Como.

From Kitchen To Table: Robotics Is Reshaping Hospitality

Let me paint you a picture of a typical modern restaurant experience. You and your family sidle up to the hostess stand. Instead of greeting you warmly, the greeter holds up an index finger, telling you to wait. They are busy on the phone, coordinating a DoorDash delivery.

Shiji’s New Era Unveiled at ITB Berlin

Shiji’s presence at ITB Berlin was more than just a showcase—it was a statement. Kevin King, CEO of Shiji International, took to the stage and on LinkedIn Live to unveil Shiji’s bold new brand identity, Day and Night, marking a transformative shift in how the company supports the hospitality industry. More than just a rebrand, Day and Night is a powerful statement—solidifying Shiji’s role as a steadfast, 24/7 technology partner for an industry that never sleeps. This unveiling wasn’t just about change; it was about redefining the future of hospitality technology.