Novotel Debuts in Malta & Croatia, Bolstering the Brand’s European Footprint

Founded in 1967, Novotel pioneered the concept of affordable comfort, catering to families and business travellers with quality hotel innovations. Novotel has since evolved into a globally recognised brand with close to 600 hotels across 60+ countries and an additional 180+ hotels in the pipeline. Catering to both business travellers and families eager to share quality moments, Novotel champions the importance of a balanced life. From flexible workspaces that encourage productivity to relaxed shared areas perfect for gatherings with family and friends, every aspect of Novotel is designed to leave guests feeling refreshed and revitalised.

Swiss-Belhotel International Accelerates Digital Transformation with a Tech-Driven Ecosystem

Swiss-Belhotel International (SBI) is set to redefine its digital landscape in 2025, marking it as the ‘Year of Technological Enhancement.’ With a focus on optimising direct bookings and enhancing guest engagement, the group is making significant investments in the latest digital solutions, including an advanced booking engine, a new brand website, introducing Customer Relationship Management (CRM) system, enhanced digital marketing tools, and the launch of a dedicated mobile app for its loyalty program.

Maximize your digital marketing performance with hotel data strategies

Digital marketing can feel like an elusive game. Just as you nail your strategy – something changes. By weaving data strategies into your digital marketing approach, you’ll facilitate short-term and long-term success with targeted high-value audiences. It’s a secure way to capture commercial growth at the Find, Book, and Grow stages of the customer journey.

Hapi Adds Shiji Infrasys Point-of-Sale to its Growing List of Data Integration Partners

Today, Hapi, the leading hospitality data and connectivity solutions provider, announced an extended partnership with Shiji, the hospitality technology innovator, that will include Infrasys POS, a Shiji product. Hapi is the connectivity layer that allows Infrasys POS to connect to other property management systems (PMS) vendors, making it a friendly and flexible solution for brands that have a mix of PMS platforms across their portfolio.

RIU strengthens its commitment to marine conservation in the Maldives

RIU Hotels & Resorts has reaffirmed its commitment to sustainability in the Maldives by renewing its collaboration on the Blue Reef Reforest project for a further three years (until 2027) and launching a new alliance with the Maldives Whale Shark Research Programme (MWSRP). The aim of these initiatives is to preserve marine biodiversity in the Maldives by helping restore coral reefs and protecting the iconic endangered whale shark.

The Role of Hotel Asset Management: Cultivating Prosperous Relationships

Hotel Asset Management is an intricate and essential facet of the hospitality industry. At its core, it is about optimizing the performance and value of a hotel property to achieve the owner’s investment goals. But beyond the numbers, it is about identifying value creation initiatives, nurturing relationships that drive success, cultivate innovation and, most importantly, maximise asset potential in this vibrant sector.