Category: Recent News

Ah, Valentine’s Day—the time when the world is supposed to be a blur of romance, chocolate, and heart-shaped everything. Hotels, especially, like to paint this picture of couples strolling in, hand-in-hand, gazing into each other’s eyes over a three-course candlelit dinner, followed by slow dances in the moonlight. Everything is perfect, right? Well… not quite.

Hyatt Hotels Corporation (“Hyatt,” “the Company,” “we,” “us,” or “our”) (NYSE: H) today reported fourth quarter and full year 2024 results.

The recent Europe Construction Pipeline Trend Report from Lodging Econometrics (LE) details that, at the end of Q4 2024, the region’s total pipeline is 1,661 projects/244,464 rooms.

Cycas Hospitality has announced its first signing in Portugal with the introduction of Marriott International’s Autograph Collection resort-style hotel development in Sintra, the country’s renowned UNESCO cultural region near Lisbon. This landmark project marks Cycas Hospitality’s entrance to the Iberian Peninsula, expanding the company’s presence within Southern Europe and extends the hotel management company’s operations to over 55 hotels across 13 European countries.

[London: 13th February 2025] – Mews, the leading hospitality cloud platform, has expanded its partnership with Criterion Hospitality through a multi-year agreement. This collaboration enables Criterion to automate operations, optimise revenue management, and enhance the guest experience with Mews’ integrated Property Management System and Revenue Management System.

Upselling has long been a powerful tool for driving incremental revenue in hospitality. But beyond boosting the bottom line, it plays a crucial role in enhancing the guest experience. After all, if a guest chooses to purchase an upgrade or add-on, it’s because it fulfills a need or elevates their stay.

Professionals in the business travel industry look forward to an engaged and productive year, according to the first Business Travel Outlook Poll of 2025, released today by the Global Business Travel Association (GBTA). While shifting economic conditions, geopolitical concerns and technology-driven changes continue to be areas of uncertainty, the poll results show an overall positive industry trajectory with almost half (48%) of travel buyers expecting their companies to take more business trips in 2025, and nearly 20% more (57%) anticipating increased travel spending this year.

Aethos, Europe’s fastest-growing lifestyle hotel brand has acquired Yayem, an experiential members’ club and travel app for modern-day explorers. Members will have unparalleled access to design-led member spaces at Aethos destinations, a vibrant global community, and bespoke retreats around the world — all powered by one Aethos mobile app. This strategic move aims to enhance the member experience through Yayem’s cutting-edge technical platform and Aethos’ network of hotels, clubs, and experiences.

Brand marketing in hotels is a slippery concept. Performance marketing? That’s clear—Google Ads, metasearch campaigns, retargeting, cost-per-click strategies. It’s a numbers game, a direct response approach where you invest a dollar and expect ten back. But brand marketing? That’s a whole different beast.

Meliá Hotels International, Spain’s leading hospitality group, reinforced its commitment to quality tourism at FITUR 2025, an International Trade Tourism Fair in Madrid, with a strategic expansion and repositioning plan that focuses on its premium and luxury segments. With EBITDA projected to surpass €525M in 2024, the company continues to consolidate its leadership and anticipates a pivotal year for tourism in 2025.