Category: Recent News

Mercure, a leading brand within the Accor group, today announces the opening of Mercure Palanga Vanagupe Resort following an extensive renovation project. Set in the charming Palanga, the largest and most popular seaside resort in Lithuania, the 98-key-hotel will offer easy access to the city’s pristine beaches and sand dunes.

Opening in spring 2025, Mövenpick Resort Agios Nikolaos Sivota will be the first international resort in Epirus.

In today’s fast-paced work environment, well-being has become more critical than ever. As life accelerates, the need to slow down is gaining momentum. In fact, Accor’s recent study, The New Quality of Time, reports that 73% of respondents want to slow down the pace of their lives1. The study goes on to show that society’s perception of time in general is evolving ౼ people are seeking moments to pause, engage in self-care and create balance, both in their personal lives and at work.

Accor, a world-leading hospitality group, has launched its newly enhanced Travel Pros Leisure Groups Online platform, designed to streamline the booking process for leisure B2B clients. With access to more than 2,000 hotels across multiple Accor brands, locations and categories in more than 75 countries, the platform now offers a wide range of new features that make booking the ideal property for group stays easier and more efficient than ever.

The World Travel & Tourism Council (WTTC) proudly welcomes Troy Haas, CEO of Brownell to its distinguished membership, bringing unparalleled expertise in global luxury travel.

limehome, Europe’s premier technology-driven provider and operator of fully digitalized serviced apartments, announces a remarkably successful 2024. By securing a total of 3,000 new units across the European market, limehome matches its impressive performance from 2023. This sustained substantial growth underscores limehome’s ability to adapt to diverse markets and thrive in a challenging economic environment within the real estate development sector.

Hilton (NYSE: HLT) and Calm, a leading mental health company, today announced an exclusive partnership that addresses consumers’ increasing preference for wellness. Launching in March 2025, the innovative partnership integrates Calm’s award-winning content into Hilton’s proprietary Connected Room Experience technology—providing guests with access to guided meditations, Sleep Stories, calming soundscapes, and mindfulness exercises directly from their in-room TV, no subscription required.

The business travel industry’s evolution demands more efficient, dynamic, and customer-focused travel distribution systems. Advanced distribution capabilities, often referred to as New Distribution Capability (NDC), present a transformative opportunity for stakeholders—from travel management companies (TMCs) to hoteliers—to address persistent challenges and unlock new potential. These innovations are reshaping the travel distribution landscape, enabling greater efficiency, personalization, and flexibility across the ecosystem.

“In a rapidly evolving landscape…” – This Chat-GPT siren seems to be the most frequently used phrase of the past year and immediately makes me question the content that follows. However, we can all reluctantly relate to the statement and the Communications function is no exception. While the AI wave has flooded our daily lives, changing how we work and what we communicate, other societal trends and consumer behaviors continue to prompt (pun intended) fundamental changes within corporate communications.

An event venue connected to a hotel in New York City struggled to capture market share. Despite having a premium location and offerings, the venue was being overlooked by potential clients. The standalone website, which served as the primary digital presence for this venue, was seeing minimal traffic and conversions.