Category: Recent News

Digital marketing continues to evolve rapidly, driven by the rapid advancement of artificial intelligence (AI) tools. Changes in consumer behavior and a focus on personalization and the data driving it will impact digital marketers more profoundly in 2025. Partnering with experts who can help hoteliers navigate this evolution will ensure a smooth transition and, in turn, enhance the customer experience. Here are 10 digital marketing trends we believe will have the most significant impact on our industry.

In today’s fast-paced hospitality industry, where customer preferences evolve rapidly and competition is fierce, data-driven decision-making is a game-changer. You need to be able to access the right data to facilitate the best decisions.

Ennismore, the fastest-growing lifestyle and leisure hospitality company, is delighted to share its key 2025 openings across its eco-system of hotels and F&B destinations. Breaking the mould and setting a new benchmark for lifestyle and leisure experiences, this year’s openings mark significant milestones in the group’s global growth.

Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of hospitality software solutions and services, today announced that Kiva Dunes, a highly acclaimed U.S. golf and coastal resort that also manages memberships and residences, has implemented 13 software solutions from Agilysys.

Ever wondered how your hotel can rise above the noise in today’s hyper-competitive, digital-first world? It’s all about showing up where your guests are—whether they’re scrolling through your website, or on TikTok and Instagram for travel inspiration or planning trips. Multichannel marketing isn’t just a buzzword; it’s your secret weapon to capture attention, connect with diverse audiences, and turn lookers into bookers.

Amadeus, a leading global travel technology company, has announced a minority investment in hivr.ai through its strategic funding program Amadeus Ventures. hivr.ai, an innovative scale – up started in 2019, consolidates and automates meeting and group sales across the fragmented distribution landscape, including hotel websites, email, phone, and third-party venue finders. The technology enables hotels to streamline processes, shorten sales cycles, and significantly increase revenue from meetings and groups.

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, continues its growth in Germany with the signing of Holiday Inn Ratingen, in the wider Düsseldorf area, in partnership with multi hotel operator tristar GmbH. After a full renovation, expected to open in the second half of 2025, the hotel will further expand IHG’s presence in secondary markets across Germany by offering Holiday Inn’s warm welcome and consistent experiences in a new location. The hotel represents a conversion from an existing hotel showcasing the conversion-ability of Holiday Inn and its adaptability to changing market environments.

Self Service Touchpoints proven to generate 2.6% incremental revenue growth and free up 6000 hours of labour time for hoteliers thanks to 2.4million tech savvy travellers.

[Amsterdam: 21 January 2025] Mews, the industry-leading hospitality cloud, has been named a Major Player in the IDC MarketScape: Worldwide Hotel Point-of-Sale Software 2024 Vendor Assessment. This is the first time that IDC MarketScape has assessed the hotel point-of-sale (POS) market, providing a comprehensive overview of the key strategies and capabilities of global software vendors.

“Group business” is a catch-all phrase which has been applied by the hotel industry to block-bookings.