Category: Recent News

The European Commission’s Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

Following the launch of its three-year partnership with the World Wide Fund for Nature (WWF), Novotel is working with Dift (formerly Captain Cause) and ALL, Accor’s loyalty program, to help guests and members actively support ocean conservation through purposeful points donations.

Novotel, the champion of balanced living, is proud to announce the, opening of Novotel Istanbul Bomonti, bringing modern comfort, thoughtful design, and the perfect blend of business and leisure to one of Istanbul’s most vibrant districts.

With Raffles, Fairmont, Pullman and Orient Express, Accor counts four of the world’s few centennial global hospitality brands within its portfolio. These brands have not only shaped the history of hospitality but also demonstrated enduring relevance by evolving to meet the changing needs of guests and partners. These iconic brands transcend time and generations, embodying resilience and innovation while continuously expanding their horizons and global presence. Accor’s vision is to honor the unique legacies and distinct identities of these heritage brands, thoughtfully evolving them to resonate across multiple generations, all while preserving the timeless qualities that make them so beloved.

Let’s cut through the noise for a moment. AI is not just hype anymore—it’s the biggest shift in tech since the internet made floppy disks obsolete.

In today’s hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it’s a necessity.

Many of us check chicken breast doneness by cutting into it to see if it’s white, assuming it’s fully cooked. But this common trick often leads to dry, overcooked meat, or worse, undercooked chicken. The truth is, color isn’t a reliable indicator of doneness. Enter sous-vide cooking under the guidance of our Chef Cyrille Lecossois, Senior Lecturer at EHL and sous-vide expert. this precise method ensures perfectly juicy, tender chicken every time by controlling temperature, not color. Let’s bust the color myth and see how sous-vide can transform your chicken cooking game.

The hospitality industry is a dynamic space, continuously shaped by shifting consumer preferences, technological advancements, and global influences. As 2025 approaches, the sector is poised to embrace transformative trends that redefine guest experiences, operational efficiencies, and sustainability practices. Here’s a deep dive into the key trends likely to shape the future of hospitality.

Guest engagement is at the heart of every successful hotel. Turning guests into loyal advocates takes more than impeccable service—it requires harnessing the power of modern marketing technology. By using data-driven insights and delivering personalised experiences through effective omnichannel communication, hotels can elevate guest satisfaction, drive growth, and inspire loyalty.

The hospitality industry has a concerningly high turnover rate, and things don’t seem to be improving. An astounding 42% of new employees in hospitality leave their jobs within just 90 days. More than 80% of hospitality operators are facing recruitment and retention challenges, and 46% of hospitality workers are only paid the National Minimum Wage – which further exacerbates the negative cycle. This isn’t a sustainable situation, and it’s leading to all kinds of problems. Luckily, some change appears to be on the horizon.