Black Friday 2024: Strategic Hotel Website Campaigns Drive 64% Growth in Direct Bookings

Black Friday has become a game-changer in the hospitality industry, a moment that redefines booking trends and drives unprecedented opportunities for hoteliers. As one of the most anticipated shopping events of the year, its impact on the travel sector continues to grow, reshaping how hotels approach their direct channel strategies. Following the close of the 2024 Black Friday season, The Hotels Network (THN) has conducted an in-depth analysis to uncover how this pivotal period influenced direct bookings, celebrating standout successes and uncovering key lessons for the future.

Orbite Closes Series A and Launches Luxury Space Programs and Strategic Partnership

Orbite, the premier space training and operations company for space explorers, announced the completion of its $4 million Series A funding round, backed by both existing and new investors. The new funding will allow Orbite to scale its operations, boost sales and marketing efforts, and advance pre-development for its inaugural Spaceflight Gateway Campus. The company also revealed a strategic partnership with Accor, one of the world’s leading hospitality companies, to support the development and operation of Orbite’s Spaceflight Gateway campus and its plans for international expansion.

Top 15 Food Trends to Watch in 2025

As leaders in the food and beverage industry, we at Samson Hospitality are always on the lookout for emerging food trends that will shape the culinary landscape. The world of food is dynamic, with consumer preferences constantly evolving and new innovations transforming the way we eat and drink.

Agentic AI is the top strategic tech trend for 2025 says Gartner: How does this impact travel & hospitality?

Buckle up, everyone! We’re entering an era where AI isn’t merely an assistant but is transforming a future where AI systems act as proactive agents, driving intelligent actions and redefining the way industries, including hospitality and travel, operate. Welcome to the fascinating realm of ’Agentic AI’—the next significant leap in technology revolutionizing our collaboration with machines, transforming the customer journey into an autonomous and hyper-personalized experience.

Report: Wellness: Exploring the Luxury Traveller’s Mindset.

This research is the result of a collaboration between ILTM, Hyatt and Altiant, it features a unique piece of research that focuses solely on affluent and HNW individuals’ views on luxury travel. We gathered quantifiable data from six countries of their global community, with a total of 800 interviews in October 2024 across the UK, US, France and China (n=150 in each), in addition to the UAE and Saudi Arabia (n=100 in each).

2026 Opening Planned for Six Senses Quexigal Palace in Avila near Madrid, Spain

Quietly tucked away in Ávila, just 50 minutes from Madrid, lies a 16th-century palace with a story to tell. Six Senses, part of IHG Hotels & Resorts’ fast-growing Luxury & Lifestyle portfolio, has signed a hotel management agreement with the joint venture created by Sidercom and El Enebro to welcome guests like the royalty of centuries past within a 100-hectare (250 acre), 60-key country estate, which is expected to open at the end of 2026.

Hilton Named One of the Best Workplaces for Parents in the US

For the eighth consecutive year, Hilton has been recognized as one of the Best Workplaces for Parents by Fortune magazine and Great Place to Work. Hilton’s No. 3 ranking is a result of its competitive benefits that support team members in every stage of their parenting journey. Through caregiving support and mental health resources, team members are empowered to thrive in and out of work, and in mind, body and spirit.