Mercure opens first hotel in Bulgaria

Mercure, a leading brand within the Accor group, today announces the opening of Mercure Sofia City, the brand’s first hotel in Bulgaria. Located in the vibrant Manastirski Livadi district, one of the most sought-after areas of the capital, the hotel offers convenient access to the National Museum of History and Vitosha National Park.

From Stays to A Holistic Ecosystem: When Loyalty Meets Digital to Elevate Client Relationships

As the hospitality industry continues to evolve, Accor’s ALL loyalty program stands at the forefront, driving growth and enhancing guest experience and relationship. With a mission to foster guest loyalty while increasing value for clients, owners, and Accor, ALL has become a pivotal element in our Group’s success. By leveraging our digital expertise and broad ecosystem, we meet clients’ expectations and needs by offering unique loyalty benefits, and a large choice of hotels and experience in seamless customer journeys through our ALL.com website and application.

2024 SiteMinder Partner Awards Spotlight Hotels’ Growing Need for Simplification at WTM London

SiteMinder, the world’s leading hotel distribution and revenue platform, unveiled the winners of the 2024 SiteMinder Partner Awards during a ceremony at WTM London, recognising businesses across five continents that have successfully simplified an increasingly-complex landscape for hoteliers. From the simplification of revenue management to payments, digital marketing, direct bookings, and upselling, the winners highlighted the need for hoteliers to lean on technology and consultants to navigate today’s growing challenges, spurred by a fast-changing and dynamic consumer environment.

Strawberry Chooses Flexkeeping to Completely Automate its Operations

Flexkeeping, the innovative hotel operations platform, has been selected to enhance efficiency, increase service quality, and improve staff satisfaction across Strawberry’s diverse portfolio. The chain’s 245+ properties range from boutique hotels to 800+ room establishments, including culturally significant sites with intricate architecture, posing unique operational challenges.

Desperately Seeking Value Creation 3.0

The business world is an eternal cycle of reinvention, where actors adapt to market conditions by establishing a new ecosystem that appears most relevant. Hospitality investors are no exception. Along the way, they’re integrating today’s new data for value creation into a 3.0 model that revives interaction over specialization.

Inside the Trillion-Dollar Synergy: Hospitality, Travel and Wellness Converge to Redefine Global Tourism

With concerns swirling about the global economy, climate change, political instability, and health issues, wellness has emerged as a beacon guiding our travel plans. With worries swirling around the global economy, climate change, political instability, and ongoing health and safety issues, health and wellness have emerged as the shining beacons guiding our travel plans. Travel, hospitality, and wellness have joined forces in a thrilling “convergence” that’s changing how we think about the industry. This isn’t just a trend; it’s a full-blown revolution.