greet, Accor’s beacon of sustainable hospitality, proudly announces the opening of greet Brussels Airport Zaventem, the brand’s first hotel in the Benelux region.
Mercure opens first hotel in Bulgaria
Mercure, a leading brand within the Accor group, today announces the opening of Mercure Sofia City, the brand’s first hotel in Bulgaria. Located in the vibrant Manastirski Livadi district, one of the most sought-after areas of the capital, the hotel offers convenient access to the National Museum of History and Vitosha National Park.
From Stays to A Holistic Ecosystem: When Loyalty Meets Digital to Elevate Client Relationships
As the hospitality industry continues to evolve, Accor’s ALL loyalty program stands at the forefront, driving growth and enhancing guest experience and relationship. With a mission to foster guest loyalty while increasing value for clients, owners, and Accor, ALL has become a pivotal element in our Group’s success. By leveraging our digital expertise and broad ecosystem, we meet clients’ expectations and needs by offering unique loyalty benefits, and a large choice of hotels and experience in seamless customer journeys through our ALL.com website and application.
2024 SiteMinder Partner Awards Spotlight Hotels’ Growing Need for Simplification at WTM London
SiteMinder, the world’s leading hotel distribution and revenue platform, unveiled the winners of the 2024 SiteMinder Partner Awards during a ceremony at WTM London, recognising businesses across five continents that have successfully simplified an increasingly-complex landscape for hoteliers. From the simplification of revenue management to payments, digital marketing, direct bookings, and upselling, the winners highlighted the need for hoteliers to lean on technology and consultants to navigate today’s growing challenges, spurred by a fast-changing and dynamic consumer environment.
6 ways to increase your property’s ranking in OTA searches
Online travel agency (OTA) search rankings can often leave hotel revenue and channel managers perplexed. It’s not always apparent why one hotel is placed above another in the rankings. And to complicate things even more, the algorithms that determine the listings are always changing
Hospitality Horizons: exploring the new age of hospitality
This year saw the first round of our new event series, Hospitality Horizons. Its mission is to bring together hospitality consultants and technology partners, to forge connections, discuss the latest industry trends, and generally have a great time.
Strawberry Chooses Flexkeeping to Completely Automate its Operations
Flexkeeping, the innovative hotel operations platform, has been selected to enhance efficiency, increase service quality, and improve staff satisfaction across Strawberry’s diverse portfolio. The chain’s 245+ properties range from boutique hotels to 800+ room establishments, including culturally significant sites with intricate architecture, posing unique operational challenges.
Desperately Seeking Value Creation 3.0
The business world is an eternal cycle of reinvention, where actors adapt to market conditions by establishing a new ecosystem that appears most relevant. Hospitality investors are no exception. Along the way, they’re integrating today’s new data for value creation into a 3.0 model that revives interaction over specialization.
Inside the Trillion-Dollar Synergy: Hospitality, Travel and Wellness Converge to Redefine Global Tourism
With concerns swirling about the global economy, climate change, political instability, and health issues, wellness has emerged as a beacon guiding our travel plans. With worries swirling around the global economy, climate change, political instability, and ongoing health and safety issues, health and wellness have emerged as the shining beacons guiding our travel plans. Travel, hospitality, and wellness have joined forces in a thrilling “convergence” that’s changing how we think about the industry. This isn’t just a trend; it’s a full-blown revolution.
How AI-powered search might impact travel discovery
There has been a lot of news recently about the impact of artificial intelligence in search and how it may or may not impact the future of Google.

