Shining Light on Tech and AI in Revenue Management

Revenue management is evolving rapidly, with new challenges and opportunities emerging at every turn. To make sense of these shifts, Blake Reiter and Daniel Foremansat down to discuss the changing landscape – drawing on insights from a survey of over 1,200 hospitality professionals – to explore the growing role of AI, the complexities of data, and what it all means for hospitality.

HFTP Announces 2025 HITEC North America Advisory Council

Hospitality Financial and Technology Professionals (HFTP®) producers of the Hospitality Industry Technology Exposition and Conference (HITEC®), has announced the 2025 HITEC Advisory Council. An expert group of distinguished industry professionals selected to develop and coordinate the education program for HITEC’s North American event. With over five decades of history, HITEC has become a must-attend event, drawing thousands of professionals to explore the latest trends, innovations in technology, best practices and solutions in the hospitality industry. HITEC 2025 will take place from June 16–19 at the Indiana Convention Center in Indianapolis, Indiana, USA.

Is Your Digital Marketing RFP Built to Find Winners or Waste Time?

Picture this: you’ve got your RFP all dressed up, sent into the world like a proud parent—only to have it come back with agencies throwing marketing buzzwords at you like confetti at a parade. Here at three&six, we know you didn’t write that RFP to play marketing bingo; you need actual answers. Done right, an RFP separates the real deal from the BS merchants. Our goal? To give you the tools to make your RFP work harder than a double-espresso-fueled startup founder.

The Hospitality Industry’s Digital Evolution – PMS and RMS: The Dynamic Duo Driving Hotel Success in a Digital World

The hospitality sector is evolving rapidly. The digital age has brought new challenges and opportunities for hoteliers, making it essential to adopt advanced systems to optimize operations and enhance guest experiences. Two critical components of a hotel’s technology ecosystem are the Property Management System (PMS) and the Revenue Management System (RMS). Together, they help hotels stay competitive and adapt to modern travelers’ expectations, maximizing efficiency and profitability.

How to prevent hotel no-show and last-minute cancellations?

Is your hotel being haunted by no-shows? In the hotel industry, guests who fail to show up without notice (no-shows) and last-minute cancellations pose significant challenges, affecting both planning and profitability. In the hospitality sector, the no-show rate for hotels is commonly between 1-5%, providing insight into the revenue lost by hoteliers each year.

Booking.com Enhances Travel Planning with New AI-Powered Features for Easier, Smarter Decisions

Booking.com, one of the world’s leading digital travel platforms, is expanding its AI-powered features to deliver more tailored and time-saving solutions for travelers. With Smart Filter, Property Q&A, and Review Summaries, Booking.com continues to harness Generative AI (GenAI) to simplify key steps in the trip planning process, making it easier for travelers to find the perfect place to stay, analyze guest reviews and book with confidence.

2025 Hotel Industry Playbook: Embrace Change or Risk Irrelevance

2024 was a wake-up call for the hotel industry. Record performance may have stolen headlines, but the reality was less glamorous: growth rates stabilized, and staffing gaps stretched resources thin. The industry is at a tipping point. Although technology and automation promise relief, many hotels still cling to outdated systems for fear of digital change.

Hotel Success Today – The GM Factor

When you first walk into a hotel lobby do you get a sense of the hotel? A sense of positive or negative vibes. I have seen both lately and I firmly believe it starts with the Hotel General Manager – not rocket science.