Experience vs. Data: A Tale of Two Commercial Managers

Two contrasting approaches to management shape how hotel businesses navigate challenges and seize opportunities: one based on instinct and experience, the other driven by data and analytics. While instinct may offer quick solutions in the short term, data-driven decision-making provides the strategic insights necessary for long-term growth and sustained success.In this blog, I want to explore this crossroads by telling the stories of two commercial managers—one who still trusts his instincts and another who has fully embraced data. Through their stories, we’ll see how both approaches shape the way they run their hotels and the impact it has on their success. It reflects how the industry is changing and why finding the right balance between intuition and information is vital to thriving in today’s hotel environment.

Now open: Viceroy at Ombria Algarve

Viceroy at Ombria Algarve has opened its doors, sharing a new story for Viceroy as it further expands into Europe and sets its sights on a fresh tone and approach to the guest experience globally.

Travelers Are Spending Big This Holiday Season–With Higher Expectations Than Ever

Sojern, the leading digital marketing platform built for travel, today shares its latest travel data ahead of the holiday season and beyond. Travelers are eager to hit the road or skies, but economic concerns and inflation are widening the wealth gap. Compared to 2023, more consumers are opting for road trips over air travel, if they’re traveling at all. Sojern data shows upscale and luxury hotel prices have risen by 1.7% and 1.4%, while economy lodging remains steady, reflecting growing demand for higher-end accommodations.

Apaleo surpasses 1,500 properties across 30 countries in continued expansion

Apaleo is excited to announce its continued growth and expansion, with over 1,500 hotels and serviced apartments now leveraging its open property management platform. This milestone reinforces Apaleo’s position as a driving force in hospitality technology, trusted by the industry for its API-first approach that provides unparalleled speed, reliability, and flexibility.

Revenue Management Impacts Brand Reputation: Here’s Why

You can optimize revenue with brand positioning that drives bookings. Your brand reputation is the public’s perception of your business. The Four Seasons stands for luxury, while a small, privately owned three-star hotel may stand for comfort on a budget. There are customers at every price point.