Category: Recent News

As the travel landscape continues to evolve, lifestyle hotels find themselves uniquely positioned to meet the demands of today’s diverse and discerning travelers. These travelers are no longer just seeking a place to sleep; they’re searching for unique, memorable experiences that align with their values and preferences. By leveraging their inherent flexibility and distinctive character, soft-brand lifestyle hotels can rise to meet these evolving expectations. These properties must focus on several key strategies, the most important of which often falls by the wayside: marketing.

As everyone who works in sales or marketing in the hospitality technology industry knows, the eternal struggle is figuring out how to differentiate yourself from the crowds of competing tech vendors, while driving as many potential sales leads as possible. As consumers’ buying preferences and the overall market changes, so does the efficacy of traditional B2B lead generation marketing activities.

Everyone’s got a type, right? Whether it’s your favorite flavor of ice cream, your go-to book genre, or… favorite number! You got one? One that makes you smile, cringe….maybe you are even the one that add them to figure out their numerology.

It’s always illuminating to speak one-on-one with brilliant hotel marketers like Jason Pirock, Head of Marketing for Springboard Hospitality, as I did during our recent Insider Conversation, “Mastering Conversions: Crafting an Omnichannel Booking Journey.”

After 10 years of rapid expansion, Vail Resorts (NYSE: MTN), the world’s largest mountain resort operator, today announced a two-year plan to transform the company for future growth and global expansion.

IHG Hotels & Resorts, one of the world’s leading hotel companies, announces the signing of its first Garner hotel in Türkiye in a franchise agreement with FRT Turizm and support by AB Consulting led by Ahmet Bilgin. The 126-guestroom hotel will consist of four separate buildings and is expected to open in 2025. The signing comes just one month after IHG held its Turkish Investor Day and introduced the Garner brand to the market.

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. One powerful tool that has transformed the way hotels and resorts attract guests is hotel metasearch. In this blog post, we will focus on the key aspects of hotel metasearch and its pivotal role in shaping effective travel marketing strategies.

The Ikoi Spa at Hôtel Balzac is now open in Paris’ new five-star hotel just off the top of the Champs-Élysées in the 8th Arr. Inspired by traditional Japanese techniques, the Ikoi Spa at Hôtel Balzac provides a range of treatments and massages on tables or tatami mats offering travelers to the heart of the French capital a sanctuary “where one feels good” as its name in Japanese implies. The Ikoi Spa’s treatment menu, crafted together with the French natural beauty brand Omnisens, brings together dream protocols to revitalize tired faces and bodies, with authentic rituals such as the signature anti-aging treatment, the Kobido facial treatment, and massages like Shiatsu, Take, and deep tissue massage. The holistic experience is designed to offer unique moments of escape with massages that make use of green tea oil and bamboo shoots, to rituals of pressure-point massage to rebalance energy, and facial massage to promote lifting. Spa therapists combine Japanese beauty techniques with Fre…

Mews, the industry-leading hospitality cloud, today announced $100 million in financing from Vista Credit Partners, the subsidiary of Vista Equity Partners and a strategic credit and financing partner focused on the enterprise software, data and technology markets.

The World Committee on Tourism Ethics (WCTE), an impartial body reporting directly to the World Tourism Organization (UN Tourism) General Assembly, met under interim chair and with a new composition. After deliberations, the Committee agreed to issue the following statement: