The Hotelier’s Guide to Profitable Direct Booking and OTA Management

Balancing distribution channels between Online Travel Agencies (OTAs) and direct bookings is essential for maximizing revenue and maintaining control over the guest experience. While OTAs can drive significant traffic and bookings, relying too heavily on them can lead to increased distribution costs and diminished profit margins. These easily accessible OTA discounts often reduce the perceived value for guests and add additional costs for hotels in the form of commissions, which typically range from 15% to 30% of guest-paid revenue. To optimize distribution and enhance profitability while maintaining a superior guest experience, it’s crucial to adopt a balanced approach. Here are key strategies that help hoteliers diversify their points of sale, reduce costs, and attract more direct bookings. Achieving a Balanced Distribution Strategy One common mistake made by a lot of hoteliers is relying on just one or two points of sale. Such a distribution strategy can look like this: 80% Online …

Swissôtel debuts in Romania with Mountain Resort in Poiana Brasov

Swissôtel, a globally recognised symbol of Swiss hospitality excellence, today announces the opening of Swissôtel Poiana Brasov, which marks the entry of the premium brand in Romania. Nestled within the lush greenery of the Postăvarul Massif, this new property offers an ideal retreat for skiers, hikers and nature lovers in the country’s most popular mountain resort.

Why winter semester is a good time to start a bachelor’s degree

Starting college mid-year can be a unique adventure, filled with opportunities and challenges. If you’re considering or about to begin your college experience in the winter or spring semester, you’re not alone. Many students find themselves in this situation and go on to have successful and fulfilling college careers. In this blog post, we’ll explore what it means to start college mid-year, the impact it may have, and practical tips to help you hit the ground running.

Empowering Hospitality Employees to Deliver Beyond Service: How Technology Enhances Staff Satisfaction and Guest Experience

The hospitality industry, by its very nature, revolves around delivering exceptional guest experiences. From the moment a guest checks in to the time they depart, every interaction matters. In this pursuit of excellence, technology has emerged as a powerful ally. It’s not just about automating processes; it’s about enhancing staff capabilities, improving job satisfaction, and ultimately delivering a superior guest experience. In this article, we will explore the pivotal role of technology in the hospitality sector, focusing on how it empowers hotel staff and elevates guest satisfaction.

The Pathway To Net Zero – Ahead of FHS World later this month, industry leaders discuss what the industry is already doing and what more can be achieved

From decarbonisation to data management and sustainability to staff training, ESG is at the top of the hospitality sector’s agenda. With People, Planet and Profit a key conference track at the upcoming FHS World, taking place from 30 September to 2 October at Madinat Jumeirah in Dubai, leading hospitality leaders discuss what the industry is already doing – and what more can be achieved – to strike a balance between best practice and maintaining top-flight services, amenities and industry standards.