More than ever, today’s travelers see hotels as not just places to stay, but as destinations. From secluded island hideaways to eco-friendly wilderness retreats, this shift is creating new opportunities for modern resorts to drive ancillary revenue by offering memorable, one-of-a-kind experiences that cater to travelers’ unique preferences and needs.
10 best hotel loyalty programs and how to set up your own
Loyal clients are what all hotels strive for. The more loyal the client, the less likely they are to switch to another brand – and hotel loyalty programs are an ideal way to seal the deal.
AI in hospitality: Creating personalized customer experience
From AI-powered room service that knows your guest’s favorite midnight snack to chatbots that give travel advice like a seasoned globetrotter, artificial intelligence (AI) in hospitality is like having a unicorn in your hotel garden. You can use it to attract customers, wow them with unique, personalized experiences, and learn more about your business and customers to stay ahead of the game. Whether you’re running a hotel, restaurant or travel service, AI is the technological assistant that can set you and your brand apart.
Diversity in grape varieties in the Swiss vineyard – A boon or a bane?
The following article presents the highlights of a plenary session, moderated by EHL’s Prof. Steffen Raub, held on July 3, 2024 during the American Association of Wine Economists’ summer conference in Lausanne, Switzerland. EHL Hospitality Business School played host to the world’s leading wine economists and showcased the spectacular wine-producing regions, namely the Lavaux and the Valais.
Navigating Surges in Hospitality Hiring: Essential Tips for Success
Whether guests are at hotel for a getaway, visiting family, or on a business trip, they rely on it to be a trustworthy and welcoming second home. The employees, from hotel managers to waitstaff, are the face of the company, representing the values of the brand. In an industry driven by customer satisfaction and personal interaction, hiring the right people is crucial.
Travel Experts Predict 5 Trends for Fall/Winter 2024
Using expert insights from a variety of travel sectors—from ultra-luxury trends a la onefinestay, to budget-travel insights from a&o Hostels, to family travel predictions from Evermore Orlando Resort, and much more, see below for the top five travel trends for fall/winter 2025, providing a snapshot of what to expect for the next 6 months in travel, and beyond.
Oktoberfest Set to Drive a Third of Munich’s Hotel Bookings this Autumn: SiteMinder
Berlin, Germany – Hotel bookings during Oktoberfest are pouring into Munich and are set to account for 32% of the host city’s reservations this autumn. This is according to new data from SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, which analysed forward bookings during the world’s most iconic beer festival celebrated in Bavaria within southern Germany.
Why You Want to Use a Rolling Forecast
Rolling forecasts are nothing new but I must point out that most hotels don’t use them, and they really should. It’s an incredibly useful tool that is literally worth its weight in gold. That being said, it doesn’t weigh much but once you start to use one it’s an indispensable tool that you must have each month, and its impact and importance usually gains weight and momentum into the final few months of the year. Like the plot in a good mystery, it can take a sudden turn and produce an unexpected ending.
How Creative Conversation with GenAI Can Unlock the Dream Destination You’ve Never Heard Of
While crowds flock to the world’s most popular destinations this peak travel season, Booking.com’s research reveals that a large subset of travelers (56%) are eager to venture off the beaten path, in search of lesser-known locations and experiences.
STR Weekly Insights: 25-31 August 2024
In the week ending 31 August 2024, U.S. revenue per available room (RevPAR) increased for the seventh consecutive week, boosted by both average daily rate (ADR) and occupancy. Group demand in luxury and upscale hotels rose for the seventh straight week as well. All seven days of the week produce positive RevPAR comparisons with weekdays (Monday – Thursday) leading the industry. All chain scales, except Economy, saw RevPAR growth led by weekdays.

