STR’s global “bubble chart” update for the four weeks ending 24 August 2024 shows 61% of markets with year-over-year growth in revenue per available room (RevPAR). That was a three-point decline in the proportion of global markets (64%) experiencing matched four-week RevPAR gains in last month’s update.
The 7 segments of sustainable tourists in Switzerland
Sustainable consumer behavior in hospitality encompasses actions that help preserve the environment, such as green purchasing, recycling and conserving natural resources. In the tourism context, this includes actions such as buying local products, saving water, reusing towels, conserving energy and reducing food waste. However, these behaviors and their motivations can vary significantly among different consumer groups. This makes it very difficult for hospitality actors to create sustainable offers – as what “sustainable” means varies between tourists and whether they will buy it or pay more for it is another under-researched question.
It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine…)
As we move further into generative AI experiences in Search, it’s becoming increasingly clear that the traditional advertising models used by search engines need some rethinking.
Demystifying PMax for hotels: A balanced perspective on transparency and control
Confused about PMax for your hotel? You’re not alone. This article cuts through the noise, explaining how PMax works and what level of control you really have. We’ll also show you how to optimize PMax campaigns to attract new guests and boost your bottom line.
Poland’s Rise in Popularity During the Shoulder Season
As travelers search for new, less crowded, and more affordable European destinations, Poland has emerged as a top choice. Once overshadowed by its more popular Western European neighbors, Poland is now attracting the attention of travelers during the shoulder season, a time traditionally considered less busy for tourism. This shift is driven by the growing desire for offbeat destinations that offer rich cultural experiences without the overwhelming crowds found in more famous spots.
Premier Inn Introduces brand-new room design with launch of next evolution style rooms
Premier Inn, the UK’s biggest hotel chain, has unveiled its brand-new hero Next Evolution Style* rooms, marking a major shift in room design in its mission to create the best hotel experience ever for guests.
‘YOLO’ Spending and the Travel Surge: How Brands Can Tap Into the Hospitality Goldmine
The hospitality sector is on the brink of a remarkable boom, poised to outperform the broader U.S. economy in 2024. With consumer spending on international travel and live entertainment rising by nearly 30% in 2023, this surge in “YOLO” (you only live once) spending represents a golden opportunity for emerging and legacy brands to carve out their niche in the thriving hospitality market.
The importance of diversity and inclusion in advertising
At Expedia Group, we operate with a core belief that travel is a force for good and a mission that travel should be accessible for everyone, everywhere. Like many industries, travel has not been accessible to people of all abilities and backgrounds, and the desire to challenge that continues to shape our core belief. Despite positive intent, these challenges can range from physical barriers for people with disabilities to safety and acceptance concerns for people of color or those in the LGBTQIA+ communities and beyond.
2024 fall trends: Shoulder season savings, leaf peeping, and event-cations
As fall quickly approaches and the leaves start to change, Airbnb is revealing travel trends for this upcoming shoulder season, including data showing that fall1 has been the most affordable time to travel on Airbnb. In addition, we’re highlighting the top cities to get the best deals during the off-season, trending destinations, as well as prime fall escapes that embody the season.
The role of total revenue management in a hotel profitability strategy
The global hotel industry is firmly positioned in an era of normalized growth levels. That means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses.

