Back in the day as a revenue manager, I’ve spent years immersed in data, strategies, and market trends. Yet, one of the most impactful lessons I’ve encountered recently didn’t come from a spreadsheet or a strategy session. It came from a family trip to Milan and an unexpected reminder of the power of persistence.
Here’s Why Your Fancy Hotel Website is Not Converting
Let’s clarify from the start: Integrating the booking engine into your hotel’s website isn’t just about keeping things pretty—it’s about stripping away the BS that slows down your guests. It’s a step to boost conversions and eliminate any friction hindering the user experience.
What is Corporate Performance Management in Hospitality?
Corporate Performance Management (CPM) refers to the processes and systems used by organizations to monitor, manage, and improve their business performance. CPM encompasses a wide range of activities, including planning, budgeting, forecasting, financial reporting, and analysis. It helps organizations align their resources and strategies with their goals, measure progress, and adjust tactics to optimize outcomes.
Understanding Seasonal Trends in Groups & Events: How to Maximize Sales, Efficiency, and Experiences
Numerous industries exhibit distinct seasonal business trends. For instance, in retail, the Back-to-School period from August to September trails only the Holiday Season from late November to December in terms of sales volume. Black Friday, the Friday following Thanksgiving in the U.S., signals the unofficial start of the Holiday shopping season. This day is named Black Friday because the surge in retail activity often transitions stores’ financial health from the red into the black by generating profit.
Over 15,000 hotel staff have now upskilled with Mews University
[Amsterdam: 27 August 2024] – Mews, the industry-leading hospitality cloud, has revealed that over 15,000 hospitality professionals have now completed a course with Mews University.
SuitePad Introduces Guest Journey Push: Personalized and Automated Push Notifications for Better Guest Communication
SuitePad announces the launch of the “Guest Journey Push” feature, now available on the SuitePad admin panel. This new feature enables hotels to automatically provide timely and relevant information, offers, and updates tailored to specific guest profiles via their SuitePads.This feature is a significant improvement to the way in which hotels can communicate with their guests.
Solutions to build hotel advertising campaigns that reach valuable travelers
Hotels face many challenges beyond filling rooms — they also want to bring in guests who drive value with every booking. In today’s competitive lodging market, targeting these valuable travelers is important for achieving sustainable success, but identifying and engaging with them can be daunting without the right advertising solutions.
Venice Biennale 2024: Luxury hotel satisfaction surges to 91.2%, signaling strong market recovery
BARCELONA, Spain, August 22, 2024 – As the Venice Biennale draws near, the city’s luxury hotel sector is experiencing a significant resurgence in guest satisfaction. According to recent data from Shiji ReviewPro, during the first seven months of 2024, Venice 5-star hotels attained a 91.2% Global Review Index (GRI) score, which is 1.2 points above the global average. This score marks a 0.7-point increase from the same period in 2023, underscoring the resilience and recovery of Venice’s luxury accommodations and bringing guest satisfaction levels back to pre-pandemic benchmarks. Some key statistics:
How To Implement A Front Desk Upsell Program That Outperforms Your Prearrival Email Campaign
Despite what digital marketing and tech providers may say, I believe upselling can best be accomplished when warm, welcoming, front desk colleagues have authentic, human conversations. That’s not to say that pre-arrival emails that market upsell options in advance do not serve a role, because they do. For one, whatever upselling revenue they produce is a plus, especially since it is automatically generated. Also, pre-arrival emails tee-up a conversation-starting question that a well-trained receptionist can use to open the door.
Scandic launches new loyalty program
Today, Scandic is introducing a new loyalty program that will strengthen the company’s commercial offering, boost member loyalty and create more relevant experiences. The company’s current loyalty program, Scandic Friends, has been rebuilt from the ground up to offer more beneficial, personalized and digital member experiences.

