Building the Future of Hospitality: An Interview with Niko Karstikko, Co-Founder & CEO of Bob W

This interview features Niko Karstikko, the Co-Founder & Group CEO of Bob W, an innovative hospitality company blending the comfort and consistency of hotels with the authentic local experience and affordability of short-stay rentals, designed for modern, tech-savvy travelers who mix business and leisure stays. Founded in 2017-2018, Bob W operates in commercial properties under appropriate legal frameworks and emphasizes scalability, flexibility, and sustainability through technology – such as app-enabled self-service amenities, partnerships with local gyms and restaurants, and a tech stack for guest and operational services. Their average stay length is about 4 nights and they have expanded across 19 cities in 11 European countries

Beyond Luxury: Ori Kafri’s Vision of Human-Centered Hospitality at J.K. Place

Ori Kafri introduces J.K. Place as a family-founded boutique hotel brand that defines “boutique” not by design trends, but by personal, tailor-made hospitality. With three intimate properties in Capri, Rome, Paris, and soon Milan, each averaging around 30 rooms, Kafri describes the brand”s essence as creating “homes” rather than hotels – spaces where guests feel personally known and individually cared for. He contrasts J.K.”s approach to larger hotel chains, which he likens to luxury fashion houses, while J.K. Place aspires to be the “tailor-made suit” – a bespoke experience built through genuine human connection.

4 strategies hoteliers are using to run their social channels

Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, knowledge and resources to feel they can be truly effective. Here’s what hotel teams are actually doing in practice to make their social channels work.

The Hobson Cambridge by Adina Opens in the Heart of the City

Cambridge’s historic Hobson House on St Andrew’s Street begins a new chapter on 10 November 2025 with the official opening of The Hobson Cambridge by Adina. Marking the UK debut of TFE, the Australian-born brand introduces its distinctive apartment-style concept to the city with 56 keys set within the Grade II listed building. Blending centuries of heritage architecture and storied history with contemporary comfort, the launch offers guests an exciting new way to experience Cambridge.Once the stables of 17th Century businessman, Thomas Hobson, whose name gave rise to the phrase “Hobson’s Choice”, and later home to the city’s police and fire station, the building has witnessed nearly seven centuries of Cambridge life. Its distinguished façade, grand timber beams, vaulted ceilings, and period detailing speak to its layered history. Today, these historic features are artfully preserved and complemented by 56 meticulously designed apartments, each offering guests a stylish blend of indepe…