News

At first glance, quantum physics and revenue management should never meet.

PARIS, France. Influence Society, a leading digital marketing agency serving high-end hospitality brands, has announced a new strategic partnership with Familiar, an AI-first hotel CRM, bringing advanced guest relationship management to its portfolio of boutique and independent hotel clients. Familiar’s AI-native CRM platform will now be integrated as a core component of Influence Society’s marketing stack, empowering hotels to activate their guest data through automated personalization and performance-led campaigns.

Algorithm-based applicant tracking systems (ATS) have been in place for over 20 years. Recruiters have generally come to rely on the algorithms to find the most qualified talent for the specific roles that are being filled. AI is exposing the weaknesses in ATS applicant ranking and selection. The odds are that top candidates are being ignored because of this strategy and sent to the “Thank you for applying” waste field of untapped talent buried in the applicant database. Talent acquisition strategies and tactics need to have a human intervention that mines the forgotten treasure of talent that is sitting in ATS platform databases.

Marriott International today announced that David Flueck, a 22-year veteran of the company who has played a central role in the evolution and global success of Marriott Bonvoy, will retire at the end of March to pursue a new opportunity aligned with his passion for the outdoors.

The definition of a proactive customer experience is simple. The company reaches out to the customer before they call about a problem. Sometimes the customer doesn’t even know there is a problem. For example, an Internet provider may experience an outage and send text messages to its customers with ongoing updates. That shows the company is watching out for the customer, and while customers may not love that there is a problem, they love the information and have confidence that the company is doing something about it.

In recent years, emotional luxury hospitality has emerged as a defining conversation for hotel leaders navigating cultural change, accelerated lifestyles, and shifting guest expectations. Beyond service excellence or aesthetic refinement, the discussion increasingly centres on how hotels make guests feel, and why those feelings matter more than ever.

L+R, the global real estate and hospitality investment group, announces the debut of Iconic Hotels & Resorts, marking the evolution of the legacy brand and platform Iconic Luxury Hotels. Built from the combined heritage of Iconic Luxury Hotels and L+R Hotels, Iconic Hotels & Resorts is designed to elevate each property’s distinct character while delivering exceptional service, memorable guest experiences, and owner-aligned performance. Backed by L+R’s discretionary capital, Iconic Hotels & Resorts’ initial portfolio spans 5 countries, creating a market-leading platform that can support a robust pipeline and future growth initiatives by partnering with other third-party owners and capital partners.

Dusit International, one of Thailand’s leading hotel and property development companies, is spotlighting a rare convergence of Michelin recognition across its hospitality ecosystem, spanning hotels, dining, and the chefs who have passed through institutions under Dusit Hospitality Education.

[Bergen, Norway, 4 February 2026] – Fast-growing Norwegian hotel group, Citybox, has selected Mews, the leading operating system for hospitality and shared spaces, as its property management system to power its multi-country portfolio and accelerate the brand’s mission to deliver the most seamless customer experience in the industry.

In today’s fast-moving digital world, hoteliers often feel a massive amount of pressure to “be everywhere.” If you’ve been feeling like the push toward social media is a distraction from the fundamental work of running a hotel, you aren’t alone.