Googles annual Marketing Live event took place on May 24th, and Cendyn is ready to share the events top insights and announcements, along with our own takeaways and recommendations. Like previous years, the announcements at Google Marketing Live 2022 were centered on new ad placements, upgrades for familiar products and tools, and of course, the ongoing topic of third-party cookies.
Downloadable Guide from Cendyn – How to Revolutionize Hotel Operations with a Customer Data Platform
A CDP can be a game changer for your hotel
Why Didn't My Guest Leave a Review? 4 Ways to Get More Feedback from Your Guests – By Alexandra Pop
How many of us have read a book recommended by a friend? How many of us have watched a movie because ‘my cousin told me it is a must-see’? How many of us have chosen to stay at a hotel with a reputation for excellent service? Why wouldnt we?
Digital Wallets – The Gap Between Theory and Practice
About digital wallets and verifiable, decentralized identities
MEININGER Hotels Opts for Cashless Payment at Their Hotels
From Copenhagen to the rest of Europe – at the Danish MEININGER location, payment has been exclusively electronic since its opening in 2017. Now, almost all 31 properties are following this example, after the cashless hotel experience was successfully tested in other selected properties this year.
Did You See It? 3 Key Findings from the TrustYou Live Stream on APAC Travel and Hospitality Data – By Catalina Brinza
In this live session with the VP of Sales & Operations, Alex Tan, we discuss the trends and insights into APAC travel and hospitality. We look at the most relevant data from our APAC Review Insights Reports. Here are 3 key findings from our interview.
Metaverse Data Privacy and Safety Issues Will Only Increase As More People Use These Platforms
While the metaverse will make digital experiences more immersive, inclusive, and accessible, the platform will raise social concerns ranging from data privacy to other forms of online harm, and these will only continue unless explicitly addressed within the foundations, according to GlobalData, a data and analytics company.
Capturing Travel Demand: Hotel Pricing and Promotional Strategies in Europe
As popular travel destinations in Europe emerge from months of uncertainty and cancellations, trends in the travel industry are beginning to emerge. In this post we use OTA Insights Market Insight tool to look into demand trends and the Rate Insight tool to examine the evolution of the rate strategies of destinations across Europe, to see how hoteliers are capturing increasing demand in 2022.
How to Build the Ultimate Distribution Technology Strategy for a Casino Resort – By Michael Linton
Casino resorts face unique revenue challenges that often result in silos between gaming and room revenue including the use of separate technology platforms that do not communicate with each other. Even after the dips in reservations and demand during the pandemic, the first quarter of 2022 has already exceeded the year-over-year trend in gaming revenue, and the casino resort landscape is rapidly expanding.
Worldwide Guest Review Analysis of First Quarter 2022 Shows New Expectations Towards the Hospitality Industry
Based on 22.7 million guest reviews worldwide in the first quarter of 2022, the new ‘Pulse of the Industry’ report by TrustYou provides information about actual desires from travelers after a period of immense change in tourism.