Google Marketing Live 2022 – News, Insights and Predictions – By Valentina Suarez

Google’s annual Marketing Live event took place on May 24th, and Cendyn is ready to share the event’s top insights and announcements, along with our own takeaways and recommendations. Like previous years, the announcements at Google Marketing Live 2022 were centered on new ad placements, upgrades for familiar products and tools, and of course, the ongoing topic of third-party cookies. 

MEININGER Hotels Opts for Cashless Payment at Their Hotels

From Copenhagen to the rest of Europe – at the Danish MEININGER location, payment has been exclusively electronic since its opening in 2017. Now, almost all 31 properties are following this example, after the cashless hotel experience was successfully tested in other selected properties this year.

Capturing Travel Demand: Hotel Pricing and Promotional Strategies in Europe

As popular travel destinations in Europe emerge from months of uncertainty and cancellations, trends in the travel industry are beginning to emerge. In this post we use OTA Insight’s Market Insight tool to look into demand trends and the Rate Insight tool to examine the evolution of the rate strategies of destinations across Europe, to see how hoteliers are capturing increasing demand in 2022.

How to Build the Ultimate Distribution Technology Strategy for a Casino Resort – By Michael Linton

Casino resorts face unique revenue challenges that often result in silos between gaming and room revenue – including the use of separate technology platforms that do not communicate with each other. Even after the dips in reservations and demand during the pandemic, the first quarter of 2022 has already exceeded the year-over-year trend in gaming revenue, and the casino resort landscape is rapidly expanding.