Travel advertising solutions for the travelers’ buying journey

Travel advertising is most effective when you understand your audience — and that includes the complex journey today’s travelers take before booking. Our custom research reveals what people do as they gather inspiration and conduct research prior to booking their trip. Knowing what influences them and when is a powerful part of a successful travel advertising strategy.

What is a real estate analyst? A comprehensive overview

Next in our exclusive series dedicated to unlocking the doors to your future is one of the most dynamic and lucrative roles in the industry: real estate analyst. Get ready to dive into the captivating world where every property holds a story, and every investment opportunity is a chance to shape communities and futures.

Leave room for magic: A powerful personal and business strategy

In our fast-paced world, where productivity and efficiency are often prized above all else, it can be easy to forget the importance of leaving room for some unscripted, unplanned moments. These are the moments where the magic happens. In this article, we will delve into understanding why and how I believe, we should leave room for magic, both in our personal lives and in business.

Accor reports Record EBITDA of more than EUR 1 billion

A record year: Driven by resolutely solid demand in 2023, Accor was able to set new records in terms of operating and financial performances. All regions and segments enjoyed strong growth after a year in 2022 marked by the post-Covid pandemic recovery. All performance indicators were in line or exceeded Group guidance in 2023.

Virgin Limited Edition’s Son Bunyola Hotel Re-Opens March 1st

Virgin Limited Edition, Sir Richard Branson’s collection of award-winning luxury hotels and retreats, is pleased to announce that its newest addition to the portfolio, Son Bunyola Hotel, and the three luxurious villas on its stunning 1,300-acre estate in Mallorca’s Tramuntana Mountains, are set to re-open on 1st March 2024 and will remain open year-round.

The Critical Role of Leadership in Championing Guest Service in the Hospitality Industry

In the last several weeks, I’ve been chatting with many people about the hotel industry’s continued decline in guest service. The consensus seems to be that the downturn is due to factors such as the need for passionate hospitality workers, insufficient training initiatives for frontline employees, and the fact that, in some instances, management is more focused on data than on developing a culture of excellent service.

Three Customer Service and CX Metrics Every Employee Needs to Understand

Many of you who read my articles or watch my videos may not have jobs related to customer service or CX measurement, but that doesn’t mean you shouldn’t pay attention to what I’m about to share. I recently wrote an article that included 14 customer service and CX metrics that CX leaders should consider, and today, I’m going to cover three of them that anyone who has any interaction with a customer, whether in sales, support or just might happen to answer a customer’s call, should pay attention to. So, let’s jump into them:

D-EDGE Report Reveals the Impact of AI on Enhancing Digital Advertising and Direct Booking

A recent study highlights how advancements in artificial intelligence (AI) are transforming digital advertising, providing hotels with new opportunities to increase direct bookings and better compete with online travel agencies. This study, presented in a white paper by D-Edge Hospitality Solutions, shows that hotels using AI-driven ad campaigns, in combination with manual campaigns, have seen a significant rise in direct revenue.

IHG’s newest midscale conversion brand announces new openings and continues global expansion with a focus on reliable, relaxed stays

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, welcomes guests to experience a relaxed and purposefully different stay – where quality meets affordability. Garner hotels – a new midscale brand made with character – reaches exciting growth milestones with two new U.S. openings in Macon, Ga., and Oklahoma City, Okla., as well as plans for global expansion now underway.