Podcast – Hotel Design Influenced by Digitalisation

Social distancing, contactless technologies, new guest expectations and digitalisation – how much is it influencing the use of space in hospitality? Todd Lundgren, Principal at CRTKL talks about hotel design, the evolution of hospitality environments and the role of technology

Google Prefetch and the Future of Email Marketing for Hotels – By Haydee Fernandez

With recent shifts in data privacy already in the spotlight, everyone is a taking a closer look at email marketing and the future of tracking metrics. The newest concern to enter the arena focuses on how Google displays images in Gmail and its effect on open rates. While Google has been using prefetching in some form since 2013, SparkPost released an article in Q1 that claimed Gmail’s image prefetching can potentially cause ‘marginally inflated open rates for emails.’

Google Marketing Live 2022 – News, Insights and Predictions – By Valentina Suarez

Google’s annual Marketing Live event took place on May 24th, and Cendyn is ready to share the event’s top insights and announcements, along with our own takeaways and recommendations. Like previous years, the announcements at Google Marketing Live 2022 were centered on new ad placements, upgrades for familiar products and tools, and of course, the ongoing topic of third-party cookies. 

MEININGER Hotels Opts for Cashless Payment at Their Hotels

From Copenhagen to the rest of Europe – at the Danish MEININGER location, payment has been exclusively electronic since its opening in 2017. Now, almost all 31 properties are following this example, after the cashless hotel experience was successfully tested in other selected properties this year.