Category: Hospitality Technology

Now, as travel starts to pick up again, so are guests’ expectations. More and more people are looking forward to the future and going back to the way things used to be. However, it will take time for hotels to be able to offer a safe travel experience the way they used to do pre-pandemic.

Improving the booking experience for hotel guests to meet new behavioural patterns

Its promise is simple: the 1st European midscale hotel to be 100% connected at each point of the client’s stay for a smoother, more secure and intelligent hotel experience.

One of the best ways to get back on track is to strongly focus on guest communication, because a well-engaged guest is a happy guest. It is crucial for hoteliers to listen and understand the changing needs of travellers, in order to build strong relationships long into the future. Accessible, timely and actionable communication provides the best possible opportunity to enable the kind of guest experience that results in a positive impact on feedback, safety and satisfaction.

While building relationships has always been key for the industry, being able to do so throughout challenging times has the potential to create long term results for those who are consistent in enabling meaningful interactions.

Instead of removing the personal touch, contactless technology can actually provide a more pleasant — and personalized — experience for guests. Throughout 2020, hospitality and travel companies found ways to provide memorable experiences while improving health and safety standards. It’s also nothing new — as people do more on their phones, online retail companies have been developing strategies and systems for years that hotels can now take advantage of. Virtual tours, video, streaming, and other tech tools are quickly becoming necessities for hoteliers.

Currently, there are very few hotel companies that cater to the needs of these niche markets. Due to this lack of supply, Natus Vincere, the eSports organization based in Kyiv, Ukraine, bought a historical hotel “Dnipro,” right in the city center for $41 million USD. The company’s founder, Alexander Kokhanovskyy, explained that he aims to turn the property into an eSports hotel that will feature training areas, an eSports arena, a gamers’ lounge, and unique rooms for professional players.

Travel will become ‘a more conscious act’, one that we’ll put more thought into than we did before the pandemic.

edyn is now using SiteMinder’s platform to reach travelers in more European markets, through more than 400 distribution channels that include OTAs and vacation rental booking sites. In addition, the hospitality group has made its own extended-stay platform available as a distribution channel to other serviced apartment providers that use SiteMinder.

The desire for a ‘seamless’ travel experience will have heightened during COVID-19 with travelers searching for an easy-to-use platform, where they can be inspired and informed of where they can travel safely. COVID-19 has increased the race to deploy contactless processes, digital health passes and safely store customer data.