Writing for the Moment

As a non-fiction writer, I usually choose to distance myself from the present moment and write instead about the past. It takes the expertise of a journalist to write about the present day. However, in 2020 many writers, finding themselves caught in…

Bringing in Blue Zone Foods

With 2020 being the dumpster fire that it is, the bar is probably a lower for goals heading in 2021 over past years. Nevertheless, I bet that staying in shape or incorporating some form of healthier eating habits tops the list. Importantly, if you h…

Simplified SEO for Hotels – Part 2

In Part 1 of our Hotel SEO series, we covered the importance of SEO for your hotel’s website and what you need to do to organically rank 1st on Google for your hotel name. However, there are more steps you should take to optimize your hotel website …

Unlocking the hidden savings in your hotel

In these undeniably challenging times, hotels look to do more with less. The pandemic transformed ways of working across many industries, and digitisation or “digital transformation” is often advocated as the way forward to help hospitality weather …