Cendyn: Make Your CRM Work Across Every Department, Not Just Marketing

CRMs power up businesses, and for hotels, this keeps guests returning time and time again. But without a people-first approach, the CRM can fail. IÕve seen it first-hand: that Eureka moment when hotel staff see the benefits of the CRM, and everything changes. HereÕs why your hotelÕs Find, Book, and Grow strategy relies on your staff to actively engage with the CRM.

Why 2026 will reshape hospitality and leisure dealmaking

After several years of post-pandemic reset, the hospitality and leisure dealmaking sector is settling into a new rhythm. Growth is no longer about adding scale alone, but about how well companies can connect experiences, customer data and loyalty across their portfolios. The assets attracting the most interest are those designed to work together.