What makes a hospitality brand stand out?

As consumer expectations evolve and digital tools become increasingly sophisticated, hospitality leaders face a defining challenge: delivering their guests increasingly personalized, high-touch experiences at scale — without compromising brand integrity. For Jeanelle Johnson, managing partner at the Washington, D.C. office and co-leader of the travel, transportation and hospitality sector at PwC, this moment represents more than a tech transformation. It’s a redefinition of what makes a brand matter.

A Detail That Delights: GCSTIMES Gourmet Pet Menus for Pet-Friendly Luxury

As high-end hotels and resorts continue to welcome four-legged guests, the standard for pet-friendly amenities is reaching new heights. Discerning travelers now seek accommodations that cater to their pets with the same level of luxury they expect for themselves. Moving beyond a simple water bowl and bed, the most memorable details are those that blend thoughtful design with a touch of playfulness. This is the inspiration behind our new gourmet pet menus, uniquely shaped like a large bone and crafted to make a lasting impression on your most valued guests, both human and animal.

Reviews and the promise of AI SEO ranking

We’re still in the early days of figuring out how generative AI, LLMs, and search engines are index hotels. Everyone has their theories, and I’m sure thousands of actual SEO experts are running experiments as we speak. But one area where I’m increasingly convinced we’ll see a seismic shift is in reviews. I wrote about this some months ago, but with Google adding review summaries I think it bears repeating.

Why the New, Transformational Solution for The Hospitality Industry is a ‘UCXM’

Imagine a world in which hospitality experiences are streamlined. When someone books a hotel, restaurant reservation, or event package, their preferences are known. The process is lightning fast. Their history – showing which experiences satisfied them, which disappointed them, and why – helps a human or AI agent automatically offer them extras, successfully upselling. And the customer experience (CX) is so enjoyable that they develop loyalty to the brand.