For more than a decade, much of hospitality technology strategy has centred on expanding proptech portfolios. Hotels invested in point solutions, piloted new tools, and layered integrations across increasingly complex stacks. That approach delivered meaningful gains. However, it did not fully redesign decision-making across systems.
Sonesta Opens 29 Organic Properties in H2 2025
Sonesta International Hotels (Sonesta), the 8th largest hotel company in the US, today announced the successful opening of 29 new properties during the second half of 2025, showcasing Sonesta’s global expansion and continued growth strategy.
Ruby Group Expands Its Italian Presence with a New Ruby Hotels Signing in Milan
Ruby Group continues to grow its presence in Italy with a new Ruby Hotels project in Milan. Following successful openings in Florence and Rome, the upcoming Ruby hotel marks the group’s third location in the Italian market. Located in the vibrant Isola district, the hotel brings the brand’s Lean Luxury philosophy to one of Europe’s most influential lifestyle destinations. The hotel will feature 128 rooms and reflect Milan’s distinctive urban energy. The project is being developed in partnership with landlord Kervis SGR S.p.A.
Hyatt Announces Thomas J. Pritzker Retires as Executive Chairman and Will Not Seek Re-Election to Board of Directors; Mark S. Hoplamazian Assumes Combined Role of Chairman of the Board and Chief Executive Officer
Hyatt Hotels Corporation (“Hyatt,” “the Company,” “we,” “us,” or “our”) (NYSE: H) today announced that Thomas J. Pritzker, Executive Chairman of the Board of Directors, has informed the Board that he will retire as Executive Chairman, effective immediately, and will not seek re-election to the Board of Directors at Hyatt’s upcoming Annual Meeting of Stockholders in May.
Hotel groups miss out 20% of guests due to data silos, new Ireckonu data shows
Amsterdam, Netherlands 18th February 2026. Ireckonu, a leading hospitality middleware and Customer Data Platform (CDP) provider for hotel groups, has reported today that siloed guest data across hotel operational areas (including restaurants, spas, golf facilities, and other auxiliary outlets) is preventing hotel groups from capturing up to 20% of opportunities to re-engage guests, improve recognition, and ultimately drive stronger loyalty and revenue growth.
The Message Owners Need to Hear Right Now: Control What You Can Control
In the weeks leading into a conference like Hunter, I tend to have the same conversations with owners and investors. We talk about demand, we talk about supply, and we talk about the usual forward-looking indicators. But it does not take long before the real topic comes up. It is not occupancy. It is not even revenue. It is margins.
HFTP Appoints Lyle Worthington, HFTP Global Past President, as 2026 EU Operations Advisor
Hospitality Financial and Technology Professionals Association (HFTP®) is pleased to announce the appointment of Lyle Worthington, CHTP, as its 2026 EU Operations Advisor. A seasoned industry leader and founder of Worthington Consulting, Worthington brings decades of technology strategy and operational expertise to this pivotal role.
HIA Named Top 3 Hotel Accounting Software in 2026 Hotel Tech Awards!
HIA, the Enterprise Resource Planning (ERP) platform built for hospitality, has been named a Top 3 Finalist for Best Hotel Accounting Software in the prestigious 2026 Hotel Tech Awards. Presented by Hotel Tech Report, this recognition highlights HIA’s innovative platform that goes beyond traditional accounting software by connecting accounting, operations, and business intelligence to meet the unique back-office needs of hotel management.
Middle East hotels demonstrate resilient performance in luxury and midscale segments
Dubai, UAE, February 17, 2026 – Shiji, the global leader in hospitality technology, announced that the Middle East hotel market continues to stand out for its operational excellence and consistent guest satisfaction. The region’s five-star segment demonstrates exceptional stability, with minimal seasonal variation and a guest review index (GRI) of 91.1%, compared to 83.1% for four-star properties, among the widest performance gaps globally.
BirchStreet Unveils AI-Powered Smart AP Solution to Optimize P2P and Accounting Efficiencies for Hospitality
LAS VEGAS – February 17, 2026 – BirchStreet Systems, a global provider of the complete hospitality operations platform, has announced the launch of BirchStreet Smart AP™, a next-generation solution that automates the entire accounts payable process, from invoice capture to payment execution. Powered by advanced AI that manages both header and line‑level exceptions, Smart AP allows for faster, more accurate invoice processing with stronger control, higher efficiency, and real-time visibility. As a result, customers will incur significantly reduced manual workloads, faster payment cycles, virtually eliminated processing errors, and robust fraud prevention.

